Have you ever executed a launch or strategy that made ALL the sense in the world on paper…only to hear crickets or low sales in response?
It’s not that your idea or offer was bad, but there are times when we try to apply SO much logic to our business when the reason why people buy is actually illogical.
That’s why I went live in The Lit Up & Loaded Entrepreneur to discuss how using data can help you see what’s actually happening versus what logically makes sense in your brain so you can see those sales numbers you’re aiming for. We also chatted about what’s underneath all of this and where energy, connection, and mindset come into play.
In this replay, you’ll hear:
- Why the buying process doesn’t always make sense from the business owner standpoint and how to know what’s actually going on when people aren’t buying
- Gurus selling curated perfection and confidence, why that makes selling so confusing on our side of the process, and what actually fosters the best conversion rates
- Doing the “not scalable” thing and strategies for genuine connection with your audience
- How to use data to wrap your mind around the non-linear buyer’s journey we’re seeing in our space right now