No matter what you’re launching…whether that’s a Black Friday offer, one-on-one coaching, a course, or group program…one thing is crucial. And that is having a relationship and connection with your audience.
For so many people, when an offer doesn’t sell like they thought it would/should, they look at all the tangible things like…Was the strategy wrong? Should I have sent more emails? Was my event not quite right?
And of course sometimes those are the issue. But what I see more than anything is that often they were missing a deep relationship and connection with their audience that was built way BEFORE the sale/launch.
This is why I went live in The Lit Up & Loaded Entrepreneur to discuss The Biggest Key to Relationship Building and Audience Connection (and what you might want to think about if your Black Friday offer didn’t crush it). This is a *bit* of an intangible one but it’s conversation I have with clients ALL the time, so I knew we needed to have it here.
We dove into the key to relationship building, what’s often missing if your offer isn’t landing, how to turn that around, and how to do it in a way that actually feels good to you.