The biggest change that’s happened in marketing and how to adapt

I was having a conversation with someone recently and she mentioned this standard marketing saying that we’ve all heard a million times…

When I heard her say it, an immediate lightbulb went off for me because I realized that most of that isn’t actually true anymore in our industry (at least if you want to make more money and get better results).

It has been for years, but things have really shifted in the last year.

It’s something I’ve been guiding my clients around a lot but hearing it as it relates to this “tried and true statement” was SO useful and I’m so excited to share it with you in such a simple and obvious way.

That is why I went live on Monday in The Lit Up & Loaded Entrepreneur to discuss the biggest change that’s happened in marketing and how to adapt.

We’ll dive into a super simple way to think about this change, how to use it to pivot (without having to re-do or burn everything to the ground), and how to leverage this new way of marketing to get significantly better results.



follow along