Planning For Success + Sales in 2021 (and exactly how we do it)

Like with a lot of things in business…. I don’t really do planning like most people ?

While I CERTAINLY do HAVE a plan and look at sales, I definitely don’t do the traditional model of mapping it all out in a way that can feel pressured, intense, and (although mildly exciting) VERY overwhelming.

I see so many entrepreneurs that swing the pendulum one way or another when it comes to planning…

They go hardcore tactics, exact steps, and intense goals/timelines.


They resist planning all together and run the other way when they hear something like “sales forecasting”.

I think ESPECIALLY after the dumpster fire of 2020, people are more likely to make these big swings. They either want to CONTROL IT ALL or they want to light the plan on fire because #whothefuckknowswhatsnext

But here’s the deal… planning in your business is so valuable – no matter if you’re a solopreneur or have a big team – but it doesn’t have to be so black or white.

There’s a middle ground that can FEEL good while also helping you go AFTER your goals without paralyzing you in overwhelm or indecision.

Because I believe in planning for growth AND flexibility as an entrepreneur, today at 5pm EST, I did this livestream inside The Lit Up & Loaded Entrepreneur with my COO Megan Schopieray to share Planning For Success + Sales in 2021 (and exactly how we do it).

If you’re wondering what conversations you should be having with your team right now, or thinking about the best way to prioritize the projects + growth you’re wanting in the new year, this one’s for you!


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