How to niche your marketing not your work (and why knowing this difference can skyrocket your success)

I get it. There are SO many things you talk about with your clients and so many ways you can help improve their lives, relationships, businesses, health, etc. And even though you might often hear business experts talking about the value of “picking a niche” when it comes to sales and growing your business, you just don’t want to exclude anybody or have to cut short how you work with your people.

But the thing about niching is… you can niche how you market without having to niche how you work. And by doing this, not only will you get to do MORE of the work you love but you will ALSO make more sales (and so get to help more people).

That’s why I did this livestream inside my community, The Lit Up & Loaded Entrepreneur, to talk about how to niche your marketing not your work (and why knowing this difference can SKYROCKET your success)!

I promise you, this will be a game changer for you in how you market your services WITHOUT having to change how you work with clients!

In this replay, you’ll hear:

• How to create a bigger buzz around your business and make more sales by niching your marketing (without having to change how you work with clients!)

• The difference between marketing to the process and marketing to the outcome (and why the latter will GREATLY improve your conversion rate)

• How to identify the problem you solve and the outcome you help your clients get… plus how to best communicate those two things and create consistent traction online!

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