How to know if it’s time to run ads

Paid advertising can be such a useful tool in your business that helps you make SO much more money, or it can be about the same as lighting money on fire.  

The biggest difference is knowing when the right time is (and isn’t) and being able to discern what’s best for you and your business. 

I have clients crushing it with ads, clients that will simply never need to use them, and some in the middle who would use them at a later date (or have used them before and don’t now). And what I know for sure is that being able to identify when the right time for YOU and your business to take that step is the most important thing.

That is why I went live in The Lit Up & Loaded Entrepreneur to discuss how to know if it’s time to run ads.

I break down why I don’t use paid ads in my business, and why it makes complete sense for some of my clients to use them. And just like with any decision you make in business, there are considerations and tradeoffs to be aware of. We discuss it from all angles, so tune in if you’re considering running ads in your business!

In this replay, you’ll hear:

  • The three different scenarios to consider that will help you decide if and when it’s time for you to run ads in your business and examples of my own clients who fit these scenarios so you can see what each might look like IRL
  • What it means to have the capacity for what ads can bring in and what types of offers or funnels make sense for running ads
  • Some recommended resources for learning more about ads so you can understand how they work, and also why to consider hiring an expert support you with them when you do decide to go all-in
  • The biggest upside and the most underrated benefit that ads can have on your business (that our industry often keeps hidden)


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