How Marketing is Changing

and How to Make Sales Anyway

Marketing is changing… and that’s not necessarily a bad thing! But it does mean that the things people did a year ago, two years ago, or even five years ago to grow an online business aren’t going to work in the same way now.

In this video, I talk about how marketing is changing AND what you can do to still make money!

Here’s what you’ll learn:

  • The most significant thing that’s changing marketing (1:30)
  • Thing # 2 that’s changing marketing (3:30)
  • Less people want to buy ____ (6:52)
  • What we really want instead (8:42)
  • Information is everywhere, relationships are not (13:35)
  • People want more value in less time (16:15)
  • So how do we make sales anyway? (17:20)
  • What you actually need to prove to your audience (it’s not your value) (20:00)
  • Just be you no matter what (not for a marketing purpose) (21:00)
  • Know what game you’re playing and be willing to play the long-term game (23:05)
  • How to be your own best case study (25:37)
  • Know what platform works for you and stop trying to be everywhere (29:55)


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