Value-Centered Sales

The art of starting, getting, and keeping the sale

Sell in a way that feels good

Are you ready to make more sales in a way that feels good to you?
You know sales are a crucial part of success. in fact, they’re the back bone of your business. but…

You haven’t found a way to create sales that feels good to you.
You don’t have a framework that works for you and that allows you to convert consistently. You feel incredibly overwhelmed, and you don’t even know where to “start” in the sales process.

You know this has to change, and you know it has to change now if you want to make money and grow your business.

You are not alone, sister.

Hey, I’m Lacey, business mentor and success coach for high-performing women entrepreneurs.

I know how icky the sales process can feel. When I started “learning” more about sales in this industry I was certain there had to be a better way, and that sales could feel good.

Luckily, I’ve been able to use my psychology and business background to create a process that both feels awesome and works.

I’ve built a multi six-figure business in under 16 months and convert my discovery calls at 85-90% consistently.

I know you want the same. A thriving business and a sales process that supports you in creating it.



  • Knowing how to start your sales process so you can attract more clients
  • Feeling confident in your ability to sell and communicate your value without that ick factor
  • Knowing that your potential clients are almost always a YES before they even get on the call with you and that they’re ready to pay
  • Being able to ensure that your discovery calls feel great for you AND for your potential client so that you can convert with ease
  • Seeing each objection as an opportunity for empowerment so that you’re no longer terrified of getting an objection but know exactly how to handle it
  • Setting income goals and actually hitting them because you know how to start, get, and KEEP the sale
  • Realizing that all of this? is possible for you


Value-Centered Sales ®

The Art of Starting, Getting, and Keeping the Sale

The program for entrepreneurs who are READY to learn the art of empowered sales and make it work in your business.

Value-Centered Sales® is a program to help you create a sales process that works in YOUR business, that allows you to do sales in a way that feels good to you + your clients, and that ultimately supports you in making those conversions, and creating more cash + clients in your business.

The truth is, I like depth. I like to go ALL IN because I really believe that’s where the BIG results and transformation occur.

That’s why this is a Value-Centered Sales® Mastermind with 3 people ONLY.

We’ll spend 12 weeks together, guiding you through the Value-Centered Sales® process. We’ll cover how to start, get and keep the sale as well as the mindset, strategy, and execution necessary to make this process work.

This program is an opportunity that you { literally } can’t afford to miss.

What you’ll get…

  • 12 week container to guide you through the process with consistent access and support from me
  • 9 teaching videos (including transcripts) where you’ll learn the weekly lesson and how to apply it to your business
  • 9 workbooks to work through the lessons and ensure you’re staying on topic, making the information work for you, and applying it to your business
  • 6 group calls – meeting every other week throughout the program (think of the level of support with only 3 people on each call!)
  • Teaching demonstrations of how I host a discovery call and respond to objections
  • Accountability + opportunities to practice your process with your mastermind sisters
  • Private Facebook community with me + your mastermind sisters for extra support
  • Coaching around YOUR specific business and sales process

Program Outline

Getting sold on yourself + your value
You have to be sold on yourself before anyone else will be. We’ll dive into getting sold on yourself and knowing your value (both in your business and the sales process).

Leading with value
Getting super clear on how to lead with the value and how to communicate the value you deliver to your clients in your copy and content consistently.

Value-based relationships
Creating relationships that are mutually beneficial and that you can bring value to in order to further your value and have other people marketing for you.

Asking for the sale
Discover how you can ask for the sale without being salesy and how to make this a non-negotiable part of your business. We’ll craft a plan for asking for the sale in a way that feels good because this is truly a non-negotiable part of your business.

Knowing they’re a yes
Get in the right mindset to show up more confidently on sales calls and know your potential clients are a YES before they even get on the call. We’ll also get your pre-session questionnaire set up so you know your client before you even talk to them and confidently run and close the call.

The Discovery Call
Create a discovery call experience that is all about the client and gives them what they truly want to get out of the call (without having to coach or give services away). We’ll create a list of questions to pull from that leave you feeling at ease, not robotic.

Objections and Empowerment
Realize that every objection is an opportunity for empowerment, and how to overcome them in a way that leaves you and your client feeling awesome. You’ll even get to take part in live demos of me running a call and overcoming objections.

Getting the right yes
You don’t just want a yes, you want the right yes. We’ll focus on how to get yes’s from the right clients, how to turn someone down if they’re not a good fit, and how to ensure you’re in the right mindset to not just be chasing a YES.

Following up
Get expert strategy and mindset support on following-up in a way that feels good and that also generates you even more clients with more ease. We’ll craft follow-up emails and a tracking spreadsheet to ensure you continue to close even after the discovery call is over.



(Paid in full)

Or 3 payments of $675


The Value-Centered Sales Mastermind opens a handful of times per year, and often sells out a month (or more!) in advance. To be the first notified when enrollment opens, join the wait list below:

Frequently Asked Questions

Uh yeah!! The entire point of Value Centered Sales is to help you develop a sales process that helps you start, get and keep the sale in a repeatable way. We don’t even get to the discovery call until over halfway through the program! You need to start focusing on and thinking about sales right away in your business and this will support you in doing exactly that.

Having a sales process that is repeatable is what solves that problem long-term (and is exactly what we focus on in this program). Taking what’s worked in the past, adding smart sales strategy, and creating a process that feels good to you and your potential clients is what changes “I don’t know how” to “I know exactly what to do”.

In Value Centered Sales we implement a new step in the process every week so you can see it all coming together to create the bigger picture of what you’re working toward using simple, specific steps, which increases commitment and motivation. Rather than a massive 40+ person program or DIY course, the Value-Centered Sales Mastermind will have 3 people ONLY so that we can go DEEP. There are also 3 weeks of implementation to ensure that you’re executing like a boss. If you’re committed to creating a sales process that supports you this program has everything in place to encourage you to show up and make it happen.

Value Centered Sales is unlike any sales course out there. It’s not about scripts, one-size-fits-all formulas, or icky sales tactics. It’s designed to help you create a sales process that works FOR YOU. It’s not about having you do it MY WAY, but identifying your way. I’m not just here to teach and educate but to support you through creating your own process that serves you and your clients. You’ll get ACTIONABLE and easy to implement steps each week and you’ll get to witness me do discovery call and objection demonstrations to see my own process in action. This course really combines mindset, strategy, and execution in the biggest way to get you the biggest results.

I estimate your weekly homework will take you on average around 1 hour per week (give or take for different weeks). In addition, we’ll have an hour for the group calls every other week and the action items that come from that! But let’s be real… 1-2 hours per week for more money and more sales? Kind of a no-brainer.

The Value-Centered Sales Mastermind is $1997 if you pay in full, or 3 payments of $675. Here’s the truth- the access you get to me, the program, the resources, the biweekly calls, the support, etc. is INSANE for the price. If you got just ONE high-level client from this mastermind you’ll already be making your money back and then some. And you’ll have a process to do it again and again.

If there’s anything not covered here, you can email and I’ll answer each of your questions personally!

Final Note

The truth is, I CHERISH each day that this is the work I get to do.

I am so deeply GRATEFUL that I have found something in life that makes me feel this lit up each day.

I sit in AWE of my clients and the caliber of women I get to work with.

And while I am so proud of the results we create in their businesses, what I am MOST proud of is the women that they step into.

I care less about what they’re doing and I MARVEL at who they’re being.

So please know that while I love business, and I am HERE for talking a big game about big results, principles and ease- I am also here to go deep. I am here to hold space. I am here to create the container that lets you be ALL of you (the you that you FEEL inside, but aren’t quite sure if you’re ALLOWED to let out).

If that last part in particular gave you goosebumps then you’re probably my person, and I can’t wait to support you.

It is TRULY the gift of my life.