Incorporate More YOU While Staying True To Your Brand

How do you incorporate more of YOU into your business and messaging while still staying true to your brand?

After having amazing conversations with many women this week that went through #alituppartnership process, I’ve heard a lot of them saying that they’re finding striking that balance really challenging!

First, let’s talk about how your mindset impacts your ability to incorporate YOU into your business while staying on message!

Some of the mindset issues I’ve been noticing the most are:

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Do You Really Know Your Niche?

 

This week I want to talk to you about how niching down and getting clear on your ideal client is a way to see serious results in your biz.

We’re going to talk:

  • Why it’s so important
  • How it trips a lot of people up at the beginning, and what to do instead
  • Doing ideal client interviews in your business
  • How to infuse YOU into your content + writing

Niching down and choosing an ideal client is so important because speaking to a specific client about how you help them deal with a specific problem is so crucial to creating a profitable business and building that know, like, and trust factor.

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How To Create Your Magnetic Message

Creating your magnetic message is the first step to creating amazing content because great content can only come from a great message. The first thing you need to do is…
Get clear on what you do really well and lead with it
Many coaches or other service-based professionals help their clients in a variety of ways so they often have a real hesitation to lead with only one piece of what they help with. However, if you want to create a magnetic message I totally recommend it. I’m a business coach and I help my clients with ALL areas of their business, but I always lead with content creation. Why? Because I really excel at it and I feel strongly that this is the single most important piece to building an online presence and attracting your ideal clients. I also know that it’s the piece that sets me apart from other coaches and I know it’s the thing that makes my clients go “I NEED THAT”. Figure out what you really excel at and feel most passionate about out of all the things you help your clients with and lead with it. This is your first step in creating a magnetic message and starting to seriously attract clients.
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