The Two Problems with “Getting Visible”

Visibility is one of the biggest challenges for new entrepreneurs.
I hear from so many people that they really WANT a certain result, but they aren’t willing to do the VISIBLE work to get that result. (The behind the scenes stuff? Don’t get me wrong – they’re all about hustling in that aspect, but getting it out there? So much more challenging!)
When it comes to Facebook posts, livestreams, Youtube videos, consistent Instagram content, asking for the sale….getting visible is a HUGE challenge for so many new entrepreneurs.
After creating six figures in my first year of business and growing from there, I’ve learned first hand that getting visible IS the key to growing your business. It’s not just smoke and mirrors. HOWEVER, I’ve also learned that it’s not enough to just talk about getting visible and what that visibility can do for your bank account.
We’ve got to talk about getting visible and putting yourself out there consistently…and in a way that feels GOOD.
It sounds simple enough, but there’s a problem with this — with visibility feeling good. In fact, there’s two problems with “getting visible”. Here’s what I mean: (more…)

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How to Market Like a BOSS

When it comes to marketing, it is so crucial we understand that our clients interpret our value on different levels.
What I mean by that is our clients recognize value on several levels: our unique selling point, our framework, the results we’re most excited about, and the results our clients desire. We have to be VERY clear when to market to – and when to talk about – each one.
What I see happening too often is that we market something that our potential clients are not yet ready for. We take it to mean they’re not interested in buying, but in reality we’re speaking a LANGUAGE they’re not ready for.
Instead, we’ve to got to talk about our unique selling point (our golden egg in marketing terms) as it relates to our clients. THIS is how to market like a boss. (more…)

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Are Facebook groups and funnels REALLY dying? Maybe.

“Facebook groups are dying.”
“Marketing funnels don’t work anymore.”
“Webinars no longer convert.”
There’s been talk around the block lately that Facebook groups, webinars, and even email funnels are no longer useful in business, particularly when it comes to growing an audience (and your bank account).
But, these numbers only tell one side of the story.
What I want to hone in on is WHY they’re “dying”.
Because…Facebook groups, webinars, or email funnels that are unengaged, only about sales, or aren’t true communities MIGHT be dying (probably should be dying)…but REAL communities?
Real communities are not going away. Real communities are here to stay.
…and, those real communities will build your business and your bank account for the long haul! Here’s how. (more…)

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How To Build Your Tribe AND Make Bank

Ready for a #truthbomb? It’s possible to build a thriving, VALUABLE community while building your business + bank account.
Because contrary to what some might say, these two things are not mutually exclusive. You don’t have to choose between building a tribe…or building an empire.  
You get to have both, so long as you are willing to DO both!
That means, we don’t JUST focus our time on selling…and we don’t JUST focus our energy on serving. We’ve got to make space in our day for both, because only then do our communities AND our businesses thrive.
Don’t believe me yet?
I built a thriving community AND an ever-growing bank account while staying value-based and in integrity the entire time. (Aka, no sleazy, slimy, manipulative tricks were needed. And I don’t talk about making XX amount five times a day!)
You see, I’m not one of those coaches who thinks you should only build a community to make more money. But, at the same time, I’m not one of those coaches who believes you shouldn’t sell to your community either.
For maximum results, we’ve got to develop a mindset where we can give value, serve, and be willing to receive all at the same time.
Here are my top 5 tips for creating a thriving, engaged community that also grows your bank account:  (more…)

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Why Finding Your Ideal Client is Bullshit… And What To Do Instead

I think the whole ideal client thing is bullshit. Seriously… I do.
We’re chasing an ideal that doesn’t exist.
Sure, there is value in knowing who you love to work with. It’s great to understand who lights you up, who leaves you feeling energized, who you get and understand and therefore can best serve. It’s helpful, for your sake and your client’s sake, to know who are speaking to and for who your services and programs are made.
But, at this point, the ideal client pendulum is swinging way past the point of value. These ideal client exercises are becoming excuses. They’re reasons to stay stuck, to not move, to not take action. They’re becoming another justification for why we’re not ready to sell, to speak up, or to share our thoughts… because we feel like we need “MORE”… more research, more info, more clarity, etc.
And that’s the opposite of what ideal client work is supposed to do. Ideal client work that is helpful will PROPEL you forward, knowing exactly when to speak and what to say. Not the other way around. (more…)

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