The Two Problems with “Getting Visible”

Visibility is one of the biggest challenges for new entrepreneurs.
I hear from so many people that they really WANT a certain result, but they aren’t willing to do the VISIBLE work to get that result. (The behind the scenes stuff? Don’t get me wrong – they’re all about hustling in that aspect, but getting it out there? So much more challenging!)
When it comes to Facebook posts, livestreams, Youtube videos, consistent Instagram content, asking for the sale….getting visible is a HUGE challenge for so many new entrepreneurs.
After creating six figures in my first year of business and growing from there, I’ve learned first hand that getting visible IS the key to growing your business. It’s not just smoke and mirrors. HOWEVER, I’ve also learned that it’s not enough to just talk about getting visible and what that visibility can do for your bank account.
We’ve got to talk about getting visible and putting yourself out there consistently…and in a way that feels GOOD.
It sounds simple enough, but there’s a problem with this — with visibility feeling good. In fact, there’s two problems with “getting visible”. Here’s what I mean: (more…)

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How to Market Like a BOSS

When it comes to marketing, it is so crucial we understand that our clients interpret our value on different levels.
What I mean by that is our clients recognize value on several levels: our unique selling point, our framework, the results we’re most excited about, and the results our clients desire. We have to be VERY clear when to market to – and when to talk about – each one.
What I see happening too often is that we market something that our potential clients are not yet ready for. We take it to mean they’re not interested in buying, but in reality we’re speaking a LANGUAGE they’re not ready for.
Instead, we’ve to got to talk about our unique selling point (our golden egg in marketing terms) as it relates to our clients. THIS is how to market like a boss. (more…)

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Are Facebook groups and funnels REALLY dying? Maybe.

“Facebook groups are dying.”
“Marketing funnels don’t work anymore.”
“Webinars no longer convert.”
There’s been talk around the block lately that Facebook groups, webinars, and even email funnels are no longer useful in business, particularly when it comes to growing an audience (and your bank account).
But, these numbers only tell one side of the story.
What I want to hone in on is WHY they’re “dying”.
Because…Facebook groups, webinars, or email funnels that are unengaged, only about sales, or aren’t true communities MIGHT be dying (probably should be dying)…but REAL communities?
Real communities are not going away. Real communities are here to stay.
…and, those real communities will build your business and your bank account for the long haul! Here’s how. (more…)

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