We’re doing something I don’t do often on today’s livestream… We’re getting personal, specifically about my breastfeeding journey – and I’m doing so because my experience there brought up so…
Visibility can be such a hot topic and it's for good reason: No visibility = No business. But when it comes to using visibility to grow your business, sign more…
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Podcasts are an AMAZING way to grow your audience, connect with your people more deeply, and convert potential clients into customers. But the thing about podcasts (just like other marketing…
There are more programs and offers than ever before in our space and that's why the way we approach sales has to evolve. It's NOT that the market is "too…
To scale our businesses to $20k, $50k... $100k+ months, we often have to intentionally step out of employee or even freelancer mindset and step into CEO mindset. CEO mindset helps…
I think the whole "ideal client" thing is bullshit. Sure, there IS value in knowing who you love to work with. It’s helpful for your sake and your client’s sake…
If there's one place I see entrepreneurs get stuck the most, it's this. Because when you want to sign more clients, grow your audience and make more money in your…
I'm sure you've noticed it. Maybe you can't put your finger on it exactly or maybe you're wondering if other people are feeling it too. But my guess is that…
(and how my team helps me do it) alongside my COO Ever wonder what it really takes to book out a biz? Ever see posts from other business owners talking…
And how to make it work Have you noticed the shift in marketing lately? How things that used to be tried and true techniques don't quite work like they used…
There's a lot of talk in the online space about funnels and how they're the key to making bank in your business. But ya know what? I disagree. That's why…
(and how to shift it FAST) As entrepreneurs, it's easy to get distracted by #allthethings we have to do in our biz. And many times we unintentionally self-sabotage ourselves without…
As a business mentor and success coach for high-performing entrepreneurs, I've developed what I call the MSE Framework. It's a 3-part formula for what actually leads to success in business…
and How to Make Sales Anyway Marketing is changing... and that's not necessarily a bad thing! But it does mean that the things people did a year ago, two years…
From 13, 20 and even 100 person launches My clients have recently been launching programs with really amazing results… 13, 20, and even 100 person launches! And even though each…
Visibility is one of the biggest challenges for new entrepreneurs.
I hear from so many people that they really WANT a certain result, but they aren’t willing to do the VISIBLE work to get that result. (The behind the scenes stuff? Don’t get me wrong – they’re all about hustling in that aspect, but getting it out there? So much more challenging!)
When it comes to Facebook posts, livestreams, Youtube videos, consistent Instagram content, asking for the sale….getting visible is a HUGE challenge for so many new entrepreneurs.
After creating six figures in my first year of business and growing from there, I’ve learned first hand that getting visible IS the key to growing your business. It’s not just smoke and mirrors. HOWEVER, I’ve also learned that it’s not enough to just talk about getting visible and what that visibility can do for your bank account.
We’ve got to talk about getting visible and putting yourself out there consistently…and in a way that feels GOOD.
It sounds simple enough, but there’s a problem with this — with visibility feeling good. In fact, there’s two problems with “getting visible”. Here’s what I mean: (more…)
When it comes to marketing, it is so crucial we understand that our clients interpret our value on different levels.
What I mean by that is our clients recognize value on several levels: our unique selling point, our framework, the results we’re most excited about, and the results our clients desire. We have to be VERY clear when to market to – and when to talk about – each one.
What I see happening too often is that we market something that our potential clients are not yet ready for. We take it to mean they’re not interested in buying, but in reality we’re speaking a LANGUAGE they’re not ready for.
Instead, we’ve to got to talk about our unique selling point (our golden egg in marketing terms) as it relates to our clients. THIS is how to market like a boss. (more…)
“Facebook groups are dying.”
“Marketing funnels don’t work anymore.”
“Webinars no longer convert.”
There’s been talk around the block lately that Facebook groups, webinars, and even email funnels are no longer useful in business, particularly when it comes to growing an audience (and your bank account).
But, these numbers only tell one side of the story.
What I want to hone in on is WHY they’re “dying”.
Because…Facebook groups, webinars, or email funnels that are unengaged, only about sales, or aren’t true communities MIGHT be dying (probably should be dying)…but REAL communities?
Real communities are not going away. Real communities are here to stay.
…and, those real communities will build your business and your bank account for the long haul! Here’s how. (more…)
Ready for a #truthbomb? It’s possible to build a thriving, VALUABLE community while building your business + bank account.
Because contrary to what some might say, these two things are not mutually exclusive. You don’t have to choose between building a community…or building an empire.
You get to have both, so long as you are willing to DO both!
That means, we don’t JUST focus our time on selling…and we don’t JUST focus our energy on serving. We’ve got to make space in our day for both, because only then do our communities AND our businesses thrive.
Don’t believe me yet?
I built a thriving community AND an ever-growing bank account while staying value-based and in integrity the entire time. (Aka, no sleazy, slimy, manipulative tricks were needed. And I don’t talk about making XX amount five times a day!)
You see, I’m not one of those coaches who thinks you should only build a community to make more money. But, at the same time, I’m not one of those coaches who believes you shouldn’t sell to your community either.
For maximum results, we’ve got to develop a mindset where we can give value, serve, and be willing to receive all at the same time.
Here are my top 5 tips for creating a thriving, engaged community that also grows your bank account: (more…)
I think the whole ideal client thing is bullshit. Seriously… I do.
We’re chasing an ideal that doesn’t exist.
Sure, there is value in knowing who you love to work with. It’s great to understand who lights you up, who leaves you feeling energized, who you get and understand and therefore can best serve. It’s helpful, for your sake and your client’s sake, to know who are speaking to and for who your services and programs are made.
But, at this point, the ideal client pendulum is swinging way past the point of value. These ideal client exercises are becoming excuses. They’re reasons to stay stuck, to not move, to not take action. They’re becoming another justification for why we’re not ready to sell, to speak up, or to share our thoughts… because we feel like we need “MORE”… more research, more info, more clarity, etc.
And that’s the opposite of what ideal client work is supposed to do. Ideal client work that is helpful will PROPEL you forward, knowing exactly when to speak and what to say. Not the other way around. (more…)
Lately I’ve been reflecting on how different my life looks now than it did just over 3 years ago.
The me of 3 years ago was SUPER stressed and overwhelmed leading up to the holidays and NEVER took time off because I wanted my employees to be able to take the time.
I would run around like crazy, always ended up buying premade stuff for Thanksgiving (because I didn’t have time to make it), bought Christmas presents on Christmas Eve (after I left work that is), and even forgot to get my husband a Christmas card 2 years in a row.
Last year I had the extreme pleasure of making my own schedule, not living in burn out mode, and getting to truly ENJOY what the holidays are really about rather than just rushing through them.
To make things even better I got to take 2 ski trips with my husband plus go to New York to see his family.
And I plan on doing the exact same thing this year… trips are already booked!
One of the reasons that I’m able to do all this is because I have my content planned out in advance and I repurpose it effectively so that I can spend more time actually enjoying the holidays rather than feeling like I’m chained to my business.
With Christmas right around the corner, let’s talk about how you can repurpose your content so you can spend more time and energy with family and friends this holiday season!
(more…)
We’re used to asking questions like:
Instead, one thing that I learned from the incredible Margaret Lynch is to ask questions that are based around giving VALUE. In other words:
That is exactly where the challenges, giveaways, etc. I do in my business come from… asking how can I give more value, not how can I get XYZ!
(more…)
Here’s why I think the ideal client is bullshit.
Because #letsgetreal … these ideal client exercises have gotten out of control.
We’re chasing an ideal that doesn’t exist.
We’re creating a checklist, not a guidepost.
We’re trying to figure out things about them that have ZERO to do with what we help with and how we serve.
We’re basically asking for blood types. Am I right?
I truly believe that there’s still mega-importance to know you who love working with, and who you want to speak to and serve in your content and programs.
BUT ALSO… I think the pendulum has swung way past the point of these being helpful and much more toward keeping us stuck.
I want to share with you how you can still identify your audience without feeling like each clients has to meet all the requirements of a 50 item checklist before they can work with you.
(more…)
I’ve heard some stuff lately like… “Facebook groups are dying”.
I couldn’t disagree more.
Facebook groups that are unengaged, only about sales, or aren’t true communities might be dying, but REAL communities are not.
I’ve built my Facebook group to over 2,000 women and I’ve consistently used it to make five-figure months since my second month in business.
There is a way to build a thriving community that is valuable while also building your business and your bank account.
But here’s the key… we have to be willing to do BOTH.
We can’t JUST be about the selling and we can’t JUST be about the service. When we combine both is when not only will our communities thrive but when our businesses thrive!
Here are my best tips around how I’ve built a thriving community and my bank account while feeling value-based and integrity-based the whole time.
(more…)
Recently when I asked the members of my Facebook group The Lit Up & Loaded Entrepreneur what they loved and what they wanted more of, they said livestreams from me and challenges to execute.
So in the spirit of executing and making things happen, we hosted an impromptu livestream challenge called #lituplivestream where we focused on visibility, execution, support, and connection with your ideal clients!
Even though the challenge isn’t live anymore, YOU can still go through it so that you can create some seriously awesome re-usable livestreams livestreams to grow your visibility and up your know, like, and trust factor like whoa!
The #lituplivestream challenge will help you EXECUTE… and complete a livestream each day (not just think about it!) that you can use and share to grow your business and visibility. I’ve listed out 5 prompts to use (so you don’t have to wonder… what am I going to talk about??) AND I’m sharing my own livestreams here (yes, I went through the challenge right alongside everyone! Gotta walk my talk.)
As you go through these prompts and create your own livestreams, use the hashtag #lituplivestream so you can share it in different places/groups but we can still find each other, support each other, and give feedback + love (feel free to tag me too!!)
(more…)
I hear “the money is in your list” as a statement used constantly in this industry and in marketing. Yet, for those of us in service-based businesses… it’s just not true. The money isn’t in your list, it’s not in your FB group, and it’s definitely not in your social media following.
The money is in your ENGAGEMENT with that list, that group, that social media following.
As a coach who created over 100K in 10 months of business, and saw quick results right out of the gate… I know that is why.
I made my audience my priority… I created amazing content for them, and then focused on engaging on that content.
Do numbers matter? Certainly. But what matters more than numbers, and what matters BEFORE numbers is engagement!
At the end of the day you can have 5,000 people on your list but if none of them want to connect with you… they certainly won’t be buying from you!
I often see people saying that they’re worried about engaging too much. They think it will burn them out, that it will make them resentful, or that their audience will be less likely to buy if they have too much access to them.
I call bullshit.
YOU get to decide how much you let it burn you out. YOU get to see the energy exchange with your audience as positive, beneficial, and even. YOU get to build relationships that make them WANT to hire you.
Don’t get me wrong… we all need boundaries. I have to have boundaries because I have to prioritize myself and my paying clients. However, it doesn’t mean that there isn’t a middle ground where you can build SERIOUSLY engaged relationships and community without hurting yourself or your clients. (more…)
Today, I want to share with you an interview I recently did with the amazing Olivia Charlet when I was asked to participate in her “How To Attract Your Next Paying Client” Interview Series.
I was so excited to get to talk to her, and share with all of you exactly what I did to attract paying clients and what my take is on content, messaging, giving value, etc!
(more…)
You all know that I am obsessed with content and I think it’s the #1 way to grow your business.
However, I did a lot of reflecting as the year came to a close and really evaluated what worked and what didn’t for myself and my clients this year. What I ultimately discovered is that content is a great tool {ok, it’s seriously THE best}, but it’s nothing without mindset work, strategy, and execution behind it!
You can’t create killer content unless your mindset is in the right place {i.e. you see yourself as an expert}. You can’t use that content to grow your business unless you have a strategy behind it {i.e. how you’re delivering it and to whom}. And finally, you can’t use that content to get clients + cash unless you’re willing to execute {i.e. your mindset is strong, your strategy is in place, and you use those to go out and make shit happen}.
(more…)
This week I want to talk to you about how niching down and getting clear on your ideal client is a way to see serious results in your biz.
We’re going to talk:
Niching down and choosing an ideal client is so important because speaking to a specific client about how you help them deal with a specific problem is so crucial to creating a profitable business and building that know, like, and trust factor.