3 Ways to Use Content to Get More Clients

Content has literally built my business.
It’s what took me from a brand new entrepreneur with no network to a multiple six-figure earner in under two years. It’s what allowed me to fill my coaching practice within 6 months, and keep it booked ever since.
Sharing valuable content has allowed me to create relationships, build an engaged community of over 7000 women entrepreneurs, and ultimately, convert them into paying clients.
Here are 3 ways to effectively use your content to grow an engaged community and book more clients so you can get the results you want in your business. (more…)

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Two Myths That Stop Entrepreneurs From Repurposing Content + How to Change It!

Sharing content consistently is something that most, if not all, online entrepreneurs place a lot of value on. We hear how important it is to connect with our audience every day but nobody ever tells us how to do it without being online 24/7!
My secret?
Planning AND repurposing my content!
I talk to so many amazing women that put a TON of pressure on themselves to create new, exciting content for every platform they’re on multiple times per day. This can be SO draining and unproductive.
The pressure we put on ourselves to constantly create NEW content usually leads to one of two things….. (more…)

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5 Steps to Cultivating Inspiration Anywhere Anytime

Content creation is a muscle we’ve got to work regularly. However, even if we’re used to writing and sharing regular content, sometimes we just feel stuck. It happens to everyone (myself included!) and can be super frustrating if we don’t have the tools to move through it.
Which begs the question: Do you have tools to cultivate inspiration – or are you a slave to inspiration in your business?
If you fall into the latter category, you’re not alone. This is a problem for so many entrepreneurs! We feel like we can only create, make things happen, etc. WHEN we’re feeling inspired and we feel like that inspiration is completely out of our hands.
But, what if we flipped the script and took responsibility for our inspiration? What if we made it our friend? What if we cultivated and nurtured it like an important team member in our business?
Here’s how I do this in my business (and how I help my clients do the same)! (more…)

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How Content Helped Me Build a Multiple 6-Figure Business

Content has literally built my business.
It’s taken me from a brand new entrepreneur with no network to a multiple six-figure earner in under two years.
It’s allowed me to build real relationships, real connections, and easily convert clients.
It’s helped me to know my community deeply, and make sure I’m always delivering what they want to hear in a way that feels good to me.
Here’s the mindset, strategy, and execution behind using content to build relationships, grow your community, and convert fans into paying clients.
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How to Effectively Repurpose Your Content During the Holidays

Lately I’ve been reflecting on how different my life looks now than it did just over 3 years ago.
The me of 3 years ago was SUPER stressed and overwhelmed leading up to the holidays and NEVER took time off because I wanted my employees to be able to take the time.
I would run around like crazy, always ended up buying premade stuff for Thanksgiving (because I didn’t have time to make it), bought Christmas presents on Christmas Eve (after I left work that is), and even forgot to get my husband a Christmas card 2 years in a row.
Last year I had the extreme pleasure of making my own schedule, not living in burn out mode, and getting to truly ENJOY what the holidays are really about rather than just rushing through them.
To make things even better I got to take 2 ski trips with my husband plus go to New York to see his family.
And I plan on doing the exact same thing this year… trips are already booked!
One of the reasons that I’m able to do all this is because I have my content planned out in advance and I repurpose it effectively so that I can spend more time actually enjoying the holidays rather than feeling like I’m chained to my business.
With Christmas right around the corner, let’s talk about how you can repurpose your content so you can spend more time and energy with family and friends this holiday season!
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If you want killer content you must do this…

Are you a slave to your inspiration in your biz??
Seriously, this is a PROBLEM for so many entrepreneurs.
We feel like we can only create, make things happen, etc. WHEN we’re feeling inspired and we feel like our inspiration is TOTALLY out of our hands.
But what if we actually took responsibility for that inspiration?
What if we made it our friend?
What if we cultivated and nurtured it like an important team member in our business?
Then we could create amazing content, put out awesome work and plan in a way that let us have strategy, inspiration AND flow.
Here’s how I do this in my business (and how I help my clients do the same):
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Are You Repurposing Your Content

 
 
This week I want to share with you how you can effectively repurpose your content, and get smart & strategic!
I’ve talked to so many amazing women lately that are putting a TON of pressure on themselves to create new, exciting content for every platform they’re on multiple times per day. This can be SO draining and unproductive. Not to mention, it’s just not necessary, which is why repurposing effectively is so crucial.
Let’s first start with the mindset behind it. We are often putting way more pressure on ourselves than is necessary around new content. We think that if we repurpose content that people will notice and stop following us OR that we won’t be able to generate new clients.
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I'm Spilling My Secrets To Attracting Your Next Paying Client!

Hint: I’m all about giving value, not being salesy!

Today, I want to share with you an interview I recently did with the amazing Olivia Charlet when I was asked to participate in her “How To Attract Your Next Paying Client” Interview Series.
I was so excited to get to talk to her, and share with all of you exactly what I did to attract paying clients and what my take is on content, messaging, giving value, etc!
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Is Done Really Better Than Perfect?

Yes, Definitely!

This week I want to talk to you about a topic that has been coming up a ton lately with the women I coach. This is the idea that “done is better than perfect”. I want to talk about how to drop the need for perfection and just get moving anyway, which will make all the difference in your business, your content, and your success.
The ability to put content out and make decisions even when it doesn’t feel PERFECT also seems to be one of the things that really separates those that end up finding success + flow and those that end up just burning out. All too often we want to make sure EVERY move we make in our business is PERFECT, and it ends up causing us major stress, keeps us from moving forward, and keeps success + visibility just out of reach.
So let’s talk about how you can incorporate this into your business:
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I want more women to have these goosebumps…

AND obviously more clients + cash!
I have been feeling extra high vibe and thankful this week, and have been spending a lot of time reflecting on how different my life looks now than it did just over 2 years ago.
The me of 2+ years ago was SUPER stressed and overwhelmed during the holidays and NEVER took time off because I wanted my employees to be able to take the time. I would run around like crazy, and always ended up buying Christmas presents on Christmas Eve (after I left work that is). I even forgot to get my husband a Christmas card 2 years in a row.

This year I have the extreme pleasure of making my own schedule, not living in burn out mode, and getting to truly ENJOY what the holidays are really about rather than just rushing through them. 
(more…)

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Ready To Cultivate Some Major Inspiration In Your Biz?

This week I want to talk to you about cultivating inspiration and using inspiration to drive your content creation and business plans.
We’re going to cover:

  • Why it’s so important
  • How to cultivate your inspiration
  • How to use your inspiration to drive your business planning
  • How to use inspiration as a motivator

Inspiration is crucial in your business. Inspiration is ultimately what drives us to get up in the morning and keep moving forward in our business, especially when we’re not seeing the results we want. For many entrepreneurs the reason they started their business is because they were inspired by something and felt a serious calling, so continuing to tap into that inspiration and that strong calling you feel is vital. Personally, I’m inspired by helping other women create a lit up life by building a business they love that shares their light and message – that inspires me and makes me want to get up every day.
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Are You Being Consistent In Your Biz?

This week I wanted to share with you the importance of being consistent in sharing your content and showing up in your business. We’re going to talk why it’s so important, how to create your own definition of consistency, how to create a plan around your desired level of consistency, and how to use consistency as a relationship builder.
Consistency is so important because it is what ultimately creates a business. Showing up every day and taking the next right action and the next step is the ultimate driving force behind success. However, for many entrepreneurs there’s too much stop and start and then they don’t see the results of the effort they’re putting in, and they find themselves frustrated. However, the results won’t come before consistency is in place.
That is why creating your own definition of consistency is crucial. Ideally you’re showing up and consistently putting out content and being visible every day. However, that doesn’t work for everyone and sometimes that causes new entrepreneurs to stop before they start. The solution? Create your own definition of consistency and stick to it. Also, be sure to make it realistic and ensure that it fits your life and business.
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Ready To Create + Plan Your Content In Advance?

I have been dying to share with you all how important it is to create and plan your content in advance! Planning your content accordingly and in advance removes the expectation that we so often put on ourselves to be creative and inspired on the spot. It also helps you be visible and drop the excuses for why you’re not putting yourself and your biz out there.
Here’s a fun affirmation to use for this:

I use a simple process for beginning to plan your content that involves creating categories and themes around your message. Categories are the top 5 areas surrounding your message. They have lots of different pieces to them and you could go on forever about these topics.
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How To Start Feeling Like You Have Worthwhile Content To Share

I want to talk about a mindset block that comes up a lot around content creation, and that is the feeling that you don’t have anything worthwhile to say. I often hear “I’d share and create content more, but I don’t have anything worthwhile to say”. Guess what? This is literally never true. We all have a unqiue story, outlook, knowledge, etc. We just have to get t past the mindset block and work on our worthiness! So what can you do? Here are my top five tips:
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Want to know how I create content even when I’m feeling stuck?

My Top Three Tips For Creating Content When You’re Feeling Stuck
You guys know that I believe that content creation is a muscle that has to be flexed consistently and that planning your content months in advance is the best way to go. However, no matter how much you’re flexing and planning sometimes there are still days where you just feel stuck. It happens to everyone, myself included, and can be super frustrating if you don’t have tools to overcome it. The first thing I do when I’m feeling stuck is…
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Want To Know How Content Can Bring In $1,000 In One Day?

Sound amazing to make $1,000 in a day by creating content?
That is EXACTLY what my client, Molly Fedick did.
I’m so excited to share this story with you! Molly has grown her blog’s Instagram from 111 to 5,459 followers in THREE weeks, and got TWO paid sponsorships for her Instagram account (yes, you read that right)!!! It’s important to mention these are ENGAGED followers that are obsessed with her content and like, comment, and share her stuff regularly.
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