The Money Isn’t In Your List (Or Group)… It’s In Your ENGAGEMENT With The People On/In It
I hear “the money is in your list” as a statement used constantly in this industry and in marketing. Yet, for those of us in service-based businesses… it’s just not true. The money isn’t in your list, it’s not in your FB group, and it’s definitely not in your social media following.
The money is in your ENGAGEMENT with that list, that group, that social media following.
As a coach who created over 100K in 10 months of business, and saw quick results right out of the gate… I know that is why.
I made my audience my priority… I created amazing content for them, and then focused on engaging on that content.
Do numbers matter? Certainly. But what matters more than numbers, and what matters BEFORE numbers is engagement!
At the end of the day you can have 5,000 people on your list but if none of them want to connect with you… they certainly won’t be buying from you!
I often see people saying that they’re worried about engaging too much. They think it will burn them out, that it will make them resentful, or that their audience will be less likely to buy if they have too much access to them.
I call bullshit.
YOU get to decide how much you let it burn you out. YOU get to see the energy exchange with your audience as positive, beneficial, and even. YOU get to build relationships that make them WANT to hire you.
Don’t get me wrong… we all need boundaries. I have to have boundaries because I have to prioritize myself and my paying clients. However, it doesn’t mean that there isn’t a middle ground where you can build SERIOUSLY engaged relationships and community without hurting yourself or your clients. (more…)