Episode 17: The Mindset and Strategy of a Sold-Out Launch (Close-Up with Lacey)

In this solo episode with Lacey, we’re breaking down the mindset and strategy of Erika’s $56k sold-out launch. You’ll hear the top 4 mindset practices Erika adopted during her launch and the 4 most impactful strategies she implemented, and how they all came together to give Erika her biggest and easiest launch yet!

In this episode, you’ll hear:

  • How pricing affects launch sales (and the difference between a lower ticket and higher ticket offer)
  • The four mindsets Erika adopted during her launch 
  • The four most impactful strategies she implemented
  • How to think about copy, content, and sales emails (and what to do when you’re not sure what else to say about your offer) 
  • How to use objections during a launch and to make way more sales


Episode Links

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