Q&A: What is a successful sales page conversion rate

My question is all about sales pages and more specifically numbers and how you look at numbers as a means to convert better and more efficiently. Because you are a mindset queen I do want to preface this with the fact that I am fully behind my launch event and product meaning I’m not charged around mindset and do daily mindset practices to keep me from wobbling and making decision from emotion. That said, can you share what you look for when it comes to tweaking a sales page strategy? For example, I have 120 unique views on my sales page but only 19 registered. This would lead me to believe that my content is lit but perhaps my sales page could use a tweak or two to get them to sign up! What are your thoughts on that conversion rate and what would you advise to tweak those numbers?