Q&A: Partnerships in business

I’m currently in the process of starting an ad agency and I’m super excited about that, but I have a desire to bring on a partner to hold the business with me. I’m curious about your experience and suggestions when it comes to partnerships, like what you have with Jen in Datable. I’d love to hear your take on partnerships, things to consider, how you have this setup if you’re willing to share (ie does Datable have its own LLC or is it housed under your or Jen’s businesses, are you more of an investor or a partner, what responsibilities each of you hold). I’ve asked a couple of people their thoughts and it’s a resounding don’t do it but I’m looking for evidence that it’s possible and what to consider in the process. It seems like you and Jen have cracked the code, and I’d love your perspective.

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