Q&A: Low-ticket offers

I am a business coach, and I only have a “high ticket” 6 month or 1 year program starting at 3k. I have the feeling that people are looking more and more for shorter and cheaper offers to start with. Should I create a new, lighter offer? I hesitate, because I don’t want it to cannibalize my more valuable program, and I don’t know which format to choose either! Thank you!

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