Q&A: Launching without testimonials or evidence

How can I find a way to explain my offer clearly? When you are launching an offer without evidence and testimonials, how can you succeed? I have a passion to help people establish healthy money habits so they can mitigate the risk of external factors, like divorce, death, short term disability, long term disability, childcare, home purchases. I do not know how to explain this simply and make it look like fun. Also, I offered a free Financial Health Evaluations and received no bites.

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