Q: I’m pivoting my business from solely e-commerce (I sell planners and always hated the cyclical nature of this business) to include coaching (I’m an ICF-accredited coach). Do I burn my website down completely and start fresh? I’m worried my planner clients will feel let down. I have an MBA and work full time in a leadership role that I love but when it comes to my business it feels like I’m wearing a dress that’s the wrong size. Everyday.