Q&A: How to determine what you want in your business

I sometimes get confused about when to “persist for what you want” vs. when to assume “something better is on the way” or there is “something you must want more.” Because sometimes it actually feels like the latter can be settling. So my question is how do you navigate this is in business? It kind of feels like the difference between getting what you want because you want it and almost justify not getting something because “maybe there’s something I don’t yet know I want more.” I feel that can be true but also sometimes I just want what I want. Is there a way to walk this line when getting results in business?

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