Q&A: How to be clear with marketing the problem that you solve

Hi Lacey! I want to be more clear about the problem I solve. On a macro level, my work helps reduce burnout (work & life) and enhance life balance and wellness. While this language may be somewhat appealing to corporations looking to invest in staff wellness, my 1:1 target audience is the high performing, impact driven leader, and they’re less likely to identify themselves as burnt out. I help them get more out of life by teaching them how to reduce stress, maximize their time, calm overwhelm, and create more ease with clarity. Any thoughts on how I can be more clear about the problem I solve for marketing purposes? Words like self care, balance, and burnout are words that I do use, but are also words that I know don’t jive well with those who actually struggle with them the most.

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