Innovation Incubator: Day 3

Day 3 is all about continuing to assess your industry!

(Part 2 of 2)

We’re continuing our industry assessments to create our own blue oceans (and move out of the red oceans) and asking the right questions to make it happen. Want some proof that it’s possible?  When Apple launched iTunes they created their own blue ocean in the digital music space that they’ve now ruled for years. They realized that what needed to be minimized in their industry was illegal music downloads and what needed to be created was a legal (and affordable way) to source digital music. This happened because they assessed their industry, asked the right questions, and came up with an innovative way to solve the problem!

“Innovation is change that unlocks new value”

Jamie Notter

STEP ONE: Watch today’s video

STEP TWO: Fill out the worksheet

STEP THREE: Complete today’s Innovative Action

Start brainstorming on the questions in the document about what standards should be decreased or minimized in your industry and what elements need to be created. Then share with us in the Facebook group… What came up for you today? What values need to shift? What do you want to see minimized or created in your industry? Why?

**Remember our note from yesterday: share and comment in the spirit of service (not to make anyone “wrong” for their innovative ideas)**

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