A Challenge on Challenges: Day 2

Naming your challenge + setting it up


Download Day 2 Worksheet



Welcome to Day Two of A Challenge on Challenges. You have gotten past the most difficult part, which is picking your specific but impactful topic, and you’re well on your way to creating your own amazing challenge. Day Two is all about naming your challenge and getting it set up.

So let’s start by talking about naming. When naming your challenge, I always say to be clear and cute, but above all else, be clear. If you get too cute with your naming, then your potential clients may not even realize that they want to sign up. Make sure that you keep it fun, exciting, cute and show your personality, but that it is extremely clear what you’re offering and what results they can expect to get. If you have to pick between the two- ALWAYS pick clear. Your people want to know what’s in it for them and being able to communicate that fully is the most important thing here!

For setting it up, we want to start by picking the number of days to host the challenge for. I always recommend between three and seven days. That gives you enough time to give your people results, but it’s short enough to keep them engaged. When we do a challenge for a length of time that’s too long, we often put in a ton of work, but lose a lot of people at the end, and then it becomes a waste of our time and theirs.

So once you’ve picked your days, you’ll want to break those down by daily topics. So the goal is to divide the topics into small digestible chunks of information. Again, the key here is to ensure that we’re helping our people see results. I can’t say that enough. When we make things too complicated or dump too much information on them all at once, they’re likely to just retreat or not follow through. Ultimately, you want to make sure your topics walk them through this step-by-step process to see the end result you’re helping them create.

Next, we need to turn each topic into a challenge. We want the challenge to be very specific as well and not include a ton of steps within each challenge. For example, if you’re doing say a five-day challenge on giving up sugar, and one of the days you’re discussing the importance of drinking enough water and staying hydrated. You want to turn that into a challenge. So how many glasses of water do you want them to drink today? Be specific with exactly what you want them to do and exactly what you want them to share in your Facebook group.

Too often in challenges people leave that actual challenge piece pretty open-ended and don’t ask their audience to do or share one specific thing and then engagement typically falls flat. So make sure you’re being clear and asking for the engagement you want without creating too many steps attached to it.

Also remember it’s OK if it feels simple! I know drinking 8 glasses of water can be simple and you feel the pressure to give MORE value, but remember this is where the magic is. If they can have that win today, they are SO much more likely to do it the next day and truly feel better and get value out of this challenge. If you ask them to do something much more complicated or difficult than that they may feel like they’re already failing and pull back from both the challenge and taking the next step into your offer. Simplicity and ease IS valuable and I want you to remember that as you’re building in your challenges.

Once you’ve laid this out, you can start writing your daily emails and challenge posts, so that you’re way ahead of the game and not stressing the week of a challenge.

Today your challenge is to complete the Day 2 PDF and choose your name and number of days. Then I’d love to invite you to share with us your challenge and topics in the Facebook group so you can get others excited about what’s coming and so the community can celebrate you!