Season Five with Erika takes us behind-the-scenes on scaling a business (and doing it your own way). Erika’s having success in business and wants to take things to the next level by hiring new team members, focusing on money mindset, and tackling mindset, strategy, and execution around things like expansion, revenue forecasting, and business planning. Sometimes you need support when things aren’t going well, and sometimes you need support when things are working, and that’s exactly what you’ll hear in this season.
Episode 1: Meet Our Coachee (Introduction with Erika)
In this introductory episode, we learn about our new coachee Erika and hear about her business and her goals over the next six months. We learn that Erika built a successful business serving a consumer (not business-based audience) and is getting support because things are going well (and she’s ready for them to get even […]
Episode 2: Mapping Out Your Sales and Launch Calendar (Session 1 with Erika)
In Session 1 with Erika, we discuss Erika’s current launch (and why it’s normal to question if you can repeat a successful month in business) and map out her next 6-8 month sales and launch calendar. From how she’s deciding what to sell to the thought process behind planning her launches to how she’s letting […]
Episode 3: Money Mindset & Feeling Safe Making More (Session 2 with Erika)
In Session 2 with Erika, we have such an important conversation around business growth, money mindset, and pre-making decisions to create more ease. This conversation will serve you SO much no matter where you are in business because these are the BIG things we often have to work through to continue growing and increasing our […]
Episode 4: An unrecorded session & some thoughts on transparency in business (Session 3 with Erika)
In Session 3 with Erika, it’s actually only me you’ll hear from! Erika had a personal challenge this week and while we ARE committed to sharing the behind-the-scenes, we’re focused on the behind-the-scenes of her business story. So, I’m sharing why we decided to have this session WITHOUT recording it, why it’s okay to keep […]
Transparency is such a buzzword in marketing right now and I have a lot of thoughts I want to share about it. Personally, I FULLY believe in sharing the BTS in so many ways- I have two podcasts, 3 client lessons/week on Instagram, 2+ years of client files, not to mention a metric f*ck ton […]
Episode 5: The hack for growth that you need to do NOW (Close-Up with Lacey)
In this solo episode, we discuss the ONE thing that makes the process of creating your lit up life and business happen faster, better, and easier. This is THE WORK that makes your business grow with more ease, and I’m sharing how doing this work impacts your productivity, your success, and how you show up […]
Episode 6: Time Off, Scheduling, and Creating Freedom in Business (Session 4 with Erika)
In Session 4 with Erika, we discuss scheduling in your business and personal life to create more freedom and lessen decision fatigue! We’re talking about how structure, automation, and calendaring can help you get more done, enjoy your business more, and create more space for business and personal growth (even if you HATE structure). This […]
Episode 7: Launch strategy, launch mindset and knowing it’s all working (Session 5 with Erika)
In Session 5 with Erika, we discuss how launch strategy becomes easier and easier as your business grows and why how you’re thinking about and approaching your launch becomes even more important. Plus we discuss what it looks like to find pieces of evidence that let you know it’s all working (even before sales are […]
Episode 8: Sharing Results, Setting Up Processes, and Selling Intentionally (Session 6 with Erika)
In Session 6 with Erika, we talk about selling intentionally in business (and how to do that when you’re busy or used to focusing more on value or connection-based content) plus how to share results and highlight your business wins in a way that feels good and supports conversions. We also discuss Erika’s upcoming launch […]
Bonus Episode 2: The truth about success that doesn’t get talked about enough
We all want success but what does that actually mean and how do you know you’re on the right path? In this bonus episode, I share the truth about success that doesn’t get talked about enough. This bonus episode will support you AND your clients so, so much as I’m getting transparent about what it […]
In this solo episode with Lacey, we talk about how to better work WITH yourself to show up consistently in your business and get results (rather than feeling like you’re constantly fighting against yourself). This truly is one of the most important things we can intentionally focus on to make our path to success feel […]
Episode 10: Celebrations, Delegation, and Normalizing Ease (Session 7 with Erika)
In Session 7 with Erika, you’ll hear an update on Erika’s launch as we talk about normalizing ease and good things happening (and why this work is so important if you want to create sustainable ease in your business). You’ll also hear us discuss delegation, hiring team members, and creating new offers in your business […]
Episode 11: Objections, Hearing “No”, and How to Always Win Your Launch (Session 8 with Erika)
In Session 8 with Erika, we’re talking about the things that don’t always get talked about in business: people dropping out of programs, potential clients having objections, and making adjustments during a launch. This episode is going to normalize challenges in business and during launches, and create SO much empowerment for you in knowing how […]
In Session 9 with Erika, you get to hear so much of the reason I started this podcast… aka the behind-the-scenes of what it really looks like to build a business and a life that lights you up! Erika’s had a lot of financial growth over the last few months and this episode is an […]
Episode 13: Why no isn’t a definite and yes isn’t a maybe (Close-Up with Lacey)
In this close-up with Lacey, we discuss navigating some of the more challenging aspects of business and sales, from clients having freak-outs, to potential clients backing out, to responding to objections. Let’s both normalize these things happening AND break down how we can shift our outlook on these situations to make better business decisions, more […]
Episode 14: The Key(s) to Long-Term Results and Ease in Business (Session 10 with Erika)
In Session 10 with Erika, we discuss what ease in business actually means, the difference between getting it right and trusting yourself to make it right, why the best strategies are stacked rather than shifted, how to step into CEO mode (versus employee mode), and many other important concepts that’ll help you create more results […]
In Session 11 with Erika, we discuss Erika’s final mastermind launch results and what’s coming up for her now that she’s officially “quantum leaped” in business! We’re talking about her final launch numbers, what happened during the tail end of her launch, what’s happened since she closed the cart, how she’s delegating more to team, […]
Episode 16: The Importance of LIFE in Business Coaching (Session 12 with Erika)
For Session 12 with Erika, we have something a little bit different for you and I hope it’s the permission you need to bring it ALL to your coach (even and especially when it might feel easier not to!). From how you might feel after big growth in business to why there’s no such thing […]
Episode 17: The Mindset and Strategy of a Sold-Out Launch (Close-Up with Lacey)
In this solo episode with Lacey, we’re breaking down the mindset and strategy of Erika’s $56k sold-out launch. You’ll hear the top 4 mindset practices Erika adopted during her launch and the 4 most impactful strategies she implemented, and how they all came together to give Erika her biggest and easiest launch yet! In this […]
Episode 18: Consistency, Social Media Breaks, and Online Transparency (Session 13 with Erika)
In Session 13 with Erika, you’ll get to hear how fast things can shift (positively) in business as we discuss what makes it easier to show up consistently online, how to get more done (with less pressure), how to approach big projects with only small chunks of time, the power of being transparent with your […]
Episode 19: Big Challenges, Resisting Ease, and Growing Pains in Business (Session 14 with Erika)
In Session 14 with Erika, we discuss common growth challenges and normalize what we might face as CEOs behind-the-scenes in business. From colleagues or customers stealing your work to resisting ease and letting things be good in life and work, let’s normalize what growth really looks like and how to navigate it all. In this […]
Episode 20: Relaunching Programs, Recurring Revenue, and a Fear of Success (Session 15 with Erika)
In Session 15 with Erika, we discuss the fear of success versus the fear of failure and what to do when you worry the other shoe’s going to drop or things can’t possibly stay good (or get better). If you’re gearing up for a launch, setting stretchy business goals, or creating new offerings, this episode […]
Episode 21: Business Model Secrets & Mindset Hacks (Close-Up with Lacey)
In our last solo episode of the season, we discuss the business model secrets and mindset hacks that help you become a thought leader in your industry, serve your clients better and better over time, and ultimately create more ease, revenue, and scalability in your business long-term! In this episode, you’ll hear: My top 4 […]
Episode 22: Adaptability and Your #1 Strength as a Small Business Owner (Session 16 with Erika)
In Session 16 with Erika, we discuss your #1 strength as a small business owner: adaptability. From how to adapt during a launch (so that you get the best results) to adapting your programs (so you can serve your clients better and better), let’s talk about why adaptability is the antidote to pressure and your […]
Episode 23: Detachment, Self-Trust, and Spaciousness in Business (Session 17 with Erika)
In Session 17 with Erika, we catch up on Erika’s launch (and hear what she did/didn’t do to bring it from 50% to only 3% behind her previous launch in just 5 days)! We also discuss the power of detachment in goal-setting and getting results, plus talk about how to create more spaciousness and enjoyment […]
In this bonus episode, Pussy-Based Business Coach, Julia Wells joins us to do a deep dive and an honest behind the scenes look at the partnership model and revenue sharing from both of our perspectives. (Plus what that looks like for a fast–growing business like Julia’s that scaled to $2.5 million in three years.) You’ll […]
Episode 24: Navigating Money as You Grow (Session 18 with Erika)
In Session 18 with Erika (our final session of the season!), we discuss all things MONEY. From money challenges to feeling safe around money to handling and using money as you grow to trusting yourself with money and investments, let’s have an honest, vulnerable conversation about spending, saving, investing, and having money! In this episode, […]
Episode 25: Surprising Challenges, Biggest Achievements, and Season Takeaways (Wrap Up with Erika)
In this wrap-up episode with Erika, we reflect on Season 5 and one of the biggest lessons we learned this season: growth can feel really amazing AND really tough. And in this episode, Erika’s sharing the most surprising thing she learned about success, what her experience on the podcast was like, and what she’s taking […]