When I first began designing my coaching business I had trouble defining who my ideal client was. I felt most called and qualified to work with women entrepreneurs after running my own successful businesses and completing my M.B.A. However, I also felt that there were already a tremendous amount of coaches focused on entrepreneurs and I wondered about the women in corporate America that needed assistance. I toyed with this idea for awhile, and spent time considering how I could help and support women that didn’t want to (or were unwilling to) leave their corporate careers. After much soul-searching I realized that I was meant to help women entrepreneurs because I really believe there is a tremendous case to be made for entrepreneurship.
Now I know this will ruffle some feathers, and that most would claim that certain people aren’t cut out to be entrepreneurs. They’d talk about scarcity and how everyone couldn’t possibly start (or run) their own business. However, I would disagree. I believe our corporate world no longer supports fulfillment, work-life balance, or freedom. It’s clear that the only way to guarantee these things is to create them for yourself by building your own business. If you truly consider it, I bet you would be very hard-pressed to think of anyone you know that totally loves, is fulfilled by, and has freedom in his or her job (unless they work for themselves).