Lacey Sites Blog

Value-centered content around mindset, strategy, and execution to help you build a business that lights you up

The thing that’s ruining your results….

Is it just me or does it seem like everything in our lives and businesses just gets more and more complicated?
Picking our Internet provider, figuring out the latest social media platform, or navigating the endless opt-ins, food choices, etc. means we’re constantly bombarded with choices and decisions to make.
All of these things not only use up our time, but they use up our mental energy. When we use up too much mental energy making decisions we deplete our mental resources causing us to either make poor decisions or to avoid making decisions all together.
This might explain why we know what we SHOULD do, we might even know exactly HOW to do it, but we still don’t. For example, many people know that they should exercise, and they even know how to exercise. Then why do they find it so challenging to actually do it?
Decision fatigue is likely the hidden culprit.
Let’s dive in to learn how to overcome it so you can move from operating as the “manager” of your life and business to operating as the CEO.

ContinueThe thing that’s ruining your results….

If you want killer content you must do this…

Are you a slave to your inspiration in your biz??
Seriously, this is a PROBLEM for so many entrepreneurs.
We feel like we can only create, make things happen, etc. WHEN we’re feeling inspired and we feel like our inspiration is TOTALLY out of our hands.
But what if we actually took responsibility for that inspiration?
What if we made it our friend?
What if we cultivated and nurtured it like an important team member in our business?
Then we could create amazing content, put out awesome work and plan in a way that let us have strategy, inspiration AND flow.
Here’s how I do this in my business (and how I help my clients do the same):

ContinueIf you want killer content you must do this…

How Ditching Your Ideal Client Can Blow Up Your Business

Here’s why I think the ideal client is bullshit.
Because #letsgetreal … these ideal client exercises have gotten out of control.
We’re chasing an ideal that doesn’t exist.
We’re creating a checklist, not a guidepost.
We’re trying to figure out things about them that have ZERO to do with what we help with and how we serve.
We’re basically asking for blood types. Am I right?
I truly believe that there’s still mega-importance to know you who love working with, and who you want to speak to and serve in your content and programs.
BUT ALSO… I think the pendulum has swung way past the point of these being helpful and much more toward keeping us stuck.
I want to share with you how you can still identify your audience without feeling like each clients has to meet all the requirements of a 50 item checklist before they can work with you.

ContinueHow Ditching Your Ideal Client Can Blow Up Your Business

How To Build An Engaged Community That Also Grows Your Bank Account

I’ve heard some stuff lately like… “Facebook groups are dying”.
I couldn’t disagree more.
Facebook groups that are unengaged, only about sales, or aren’t true communities might be dying, but REAL communities are not.
I’ve built my Facebook group to over 2,000 women and I’ve consistently used it to make five-figure months since my second month in business.
There is a way to build a thriving community that is valuable while also building your business and your bank account.
But here’s the key… we have to be willing to do BOTH.
We can’t JUST be about the selling and we can’t JUST be about the service. When we combine both is when not only will our communities thrive but when our businesses thrive!

Here are my best tips around how I’ve built a thriving community and my bank account while feeling value-based and integrity-based the whole time.

ContinueHow To Build An Engaged Community That Also Grows Your Bank Account

Top 3 Sales Mistakes Keeping You From Killing It In Your Biz (and how to fix them!)

Are you killing it in your business??
If you answered yes… I bet you’re making sales #likeaboss
If you answered no… it’s time to look at your sales process to see what’s working and what’s not so you can create a rocking sales process.
Let’s take a look at the top mistakes that might be affecting your sales… and how to make the changes you need to start bringing in more clients and cash! (more…)

ContinueTop 3 Sales Mistakes Keeping You From Killing It In Your Biz (and how to fix them!)

Why I Refuse To Sell Myself (And Why You Should Too)

I believe we have too many people trying to translate hardcore sales tactics to the coaching/service-provider world, and it doesn’t fit. I’m on a mission to change the way we approach sales, and to me, that starts with learning that there is a huge difference between selling and selling YOURSELF.
I am always available to sell. I am never available to sell myself.
What do I actually mean by this? (more…)

ContinueWhy I Refuse To Sell Myself (And Why You Should Too)

How being motivated by more than money will help you grow your business

What motivates you in your business?
At the beginning of our business it’s normal to be primarily motivated by money (because you have to make money to make a difference.. am I right?), but we’re not necessarily bringing it in right away so we need something ELSE to motivate us as well.
Then a little while into our businesses we’re bringing in the money and it’s motivating us to make more, but we’re starting to get a little itch that we need to connect to something MORE than money to KEEP us motivated.
Finally, as we’ve increased our income, and are hitting our goals the money is still awesome, but it’s not our driving factor, and if more than money hasn’t previously motivated us it will be easy to burn out. We’re also in the position of having to keep a team motivated, and trading dollars for hours isn’t doing the trick. We have to not only keep ourselves motivated by more than money, but our team as well.
So what does that mean? It means that STARTING OUT being motivated by more than money is key to your progression, evolution, ability to make money, and ultimately your impact!
That’s EXACTLY why I invited Erica Gellerman to join me for a conversation on this topic!

ContinueHow being motivated by more than money will help you grow your business

25 Lessons That Took Me Over Six Figures My First Year In Business

As you might already know, I celebrated 1 year in business in July, and surpassed that elusive six-figure mark that most entrepreneurs strive for in their first year. Many of my friends, colleagues and clients have asked me what the secret was and my answer has always been, “There is no secret.”

However, there are many consistent right actions, and tons of lessons learned along the way. I’ve recently done a lot of reflecting on those lessons and wanted to share them with you!


Continue25 Lessons That Took Me Over Six Figures My First Year In Business

The #lituplivestream Challenge

Recently when I asked the members of my Facebook group The Lit Up & Loaded Entrepreneur what they loved and what they wanted more of, they said livestreams from me and challenges to execute.
So in the spirit of executing and making things happen, we hosted an impromptu livestream challenge called #lituplivestream where we focused on visibility, execution, support, and connection with your ideal clients!
Even though the challenge isn’t live anymore, YOU can still go through it so that you can create some seriously awesome re-usable livestreams livestreams to grow your visibility and up your know, like, and trust factor like whoa!
The #lituplivestream challenge will help you EXECUTE… and complete a livestream each day (not just think about it!) that you can use and share to grow your business and visibility. I’ve listed out 5 prompts to use (so you don’t have to wonder… what am I going to talk about??) AND I’m sharing my own livestreams here (yes, I went through the challenge right alongside everyone! Gotta walk my talk.)
As you go through these prompts and create your own livestreams, use the hashtag #lituplivestream so you can share it in different places/groups but we can still find each other, support each other, and give feedback + love (feel free to tag me too!!)

ContinueThe #lituplivestream Challenge

My 3 Biggest Challenges In My 1st Year of Biz

My 1 year business anniversary is at the end of this month (I can’t remember the exact date, so that’s what we’re rolling with), and I’ve been thinking a lot about how to share about it and how to commemorate it.

I have had some big wins…

And I want to celebrate those…. but what I really want is to be real, raw, and honest with you about what it took to create those wins, and the pitfalls along the way. I know I truly have learned from others who have gone before me, and I want that opportunity to be available to all of you!

So I’m going to share my three biggest CHALLENGES I’ve experienced this year (in this business specifically – not my other) and how I’ve dealt with them, and how you can too.


ContinueMy 3 Biggest Challenges In My 1st Year of Biz

Struggling With Sales?

Recently I surveyed my community about what they were struggling with most in their business. The #1 topic they chose?


I hear this so often. In fact, it’s exactly why I created my Value-Centered Sales™ program.

Because I think a lot of people see sales as their issue, but they don’t know how to do it in a way that feels good to them. They don’t know how to step back from the “ick” factor, and step into their power. They need a different way to do sales as a service-based entrepreneur that actually wants to be about service.

I also think that often people mislabel “sales” as their challenge when it’s usually a small, underlying challenge within the process that they’re not looking at.

Let’s talk about how to identify what your problem is, how to figure out where in the sales process you’re experiencing challenges, and what to do about them.

The first piece of this is getting your mindset in check and being sold on yourself first.

I’ve said it before, and I’ll say it again…


ContinueStruggling With Sales?

The Money Isn’t In Your List

I hear “the money is in your list” as a statement used constantly in this industry and in marketing. Yet, for those of us in service-based businesses… it’s just not true. The money isn’t in your list, it’s not in your FB group, and it’s definitely not in your social media following.

The money is in your ENGAGEMENT with that list, that group, that social media following.

As a coach who created over 100K in 10 months of business, and saw quick results right out of the gate… I know that is why.

I made my audience my priority… I created amazing content for them, and then focused on engaging on that content.

Do numbers matter? Certainly. But what matters more than numbers, and what matters BEFORE numbers is engagement!

At the end of the day you can have 5,000 people on your list but if none of them want to connect with you… they certainly won’t be buying from you!

I often see people saying that they’re worried about engaging too much. They think it will burn them out, that it will make them resentful, or that their audience will be less likely to buy if they have too much access to them.

I call bullshit.

YOU get to decide how much you let it burn you out. YOU get to see the energy exchange with your audience as positive, beneficial, and even. YOU get to build relationships that make them WANT to hire you.

Don’t get me wrong… we all need boundaries. I have to have boundaries because I have to prioritize myself and my paying clients. However, it doesn’t mean that there isn’t a middle ground where you can build SERIOUSLY engaged relationships and community without hurting yourself or your clients.

ContinueThe Money Isn’t In Your List

Why You Should Give Yourself A Performance Review As An Entrepreneur

Did you hate corporate performance reviews? Let’s be honest, most of us have had a crappy performance review experience.

One of mine was when our CEO magically tried to add in 3 extra (seriously heavy) responsibilities during mine without me noticing and having to tell her that without a big raise that wasn’t happening.  Not exactly fun in the middle of a review on your “willingness to be a team player” am I right?

However, I’m all about taking things I learned form the 9-5 and business school and translating them to the entrepreneurial world.

I was recently inspired to do this by one of our Leading Greatly podcast guests, Jena Abernathy. Jena is the author of The Inequality Equalizer, and told us that she did her OWN performance reviews before her superiors, and recommends her clients do the same.

I realized… why are we not translating this to entrepreneurship? I mean, I’m my own CEO and boss so I should surely be evaluating my performance right? Let’s not stay blind to where we’re killing it or where we could improve.

Let me walk you through a mini-performance review so that you can look at areas for improvement, opportunity, and over-delivery as well as give yourself some serious cheerleading and credit for the areas where you’re killing it!


ContinueWhy You Should Give Yourself A Performance Review As An Entrepreneur

3 Lessons I Learned From A Lit Up Partnership

As you might know, I recently created a business model where I took on clients who are only paying me 15% of the revenue they generate during our work together, and I recruited 5 other coaches to do the same so that we can create case studies to see if this model is a long-term sustainable model within the coaching industry.  I had 76+ women apply and 35+ finish the 3-part application process.
Now, I’m breaking down lessons that I learned from #alituppartnership so that you can apply them to your business!
Anytime we do something in our business, especially something new, it’s so important to look back at what worked, what didn’t, and what lessons were learned, and apply that moving forward.

Continue3 Lessons I Learned From A Lit Up Partnership

Leading With Intention

Leadership wasn’t something I was born with. I hear a lot of people say that they were a born leader. They were leading other kids on the playground, telling their siblings what to do, or taking on leadership roles in their classrooms at age 7. That was NEVER me. I was an only child, the youngest of all my cousins, and frankly, rather happy being a follower most of the time. 

I didn’t start to lead fearlessly until I started to love me. I can’t stress that enough… leadership started for me when I started to unapologetically be ME. This was a gradual process that started in my teens, and continues to evolve to this day. However, self-love was the first and by far the most important step to living with meaning and living as a leader.

I took on my first official leadership role when I was 19 years old and have had many since then. Each of them has revealed a new layer of myself to me, and ultimately has allowed me to love myself more, forgive myself when necessary, and be even more of who I am meant to be.

That is what a great leader does…sees their role not as a way to direct others, but as a way to evolve themselves while evolving others.  One of my favorite experiences of evolving my own leadership came from a week spent at a leadership development program I was sent to by my former employer.


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Incorporate More YOU While Staying True To Your Brand

How do you incorporate more of YOU into your business and messaging while still staying true to your brand?

After having amazing conversations with many women this week that went through #alituppartnership process, I’ve heard a lot of them saying that they’re finding striking that balance really challenging!

First, let’s talk about how your mindset impacts your ability to incorporate YOU into your business while staying on message!

Some of the mindset issues I’ve been noticing the most are:


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The 3 Things I Did That Made My Biz Take Off!

As entrepreneurs, sometimes we try too hard to work on #allthethings, but we’re not necessarily focusing on the right things to grow our business. Today I’m sharing with you the 3 things that I focused on that allowed my biz to take off.
First, I got serious about mindset work.
Before I started my business I knew mindset work was important. I worked as a therapist, read all the books, and saw how my own confidence and ability to be positive impacted the results I created in my life. Yet, I didn’t PRACTICE it regularly. I had the knowledge but I wasn’t putting it to great use.
Can you identify with that? Knowing how important mindset work and self-care is but always making it last on your list?

ContinueThe 3 Things I Did That Made My Biz Take Off!

Are You Repurposing Your Content

This week I want to share with you how you can effectively repurpose your content, and get smart & strategic!
I’ve talked to so many amazing women lately that are putting a TON of pressure on themselves to create new, exciting content for every platform they’re on multiple times per day. This can be SO draining and unproductive. Not to mention, it’s just not necessary, which is why repurposing effectively is so crucial.
Let’s first start with the mindset behind it. We are often putting way more pressure on ourselves than is necessary around new content. We think that if we repurpose content that people will notice and stop following us OR that we won’t be able to generate new clients.

ContinueAre You Repurposing Your Content

This Time Last Year My Business Didn't Even Exist…

I am setting intentions for May today, and one of my intentions is to provide you more real, raw content about what it really takes to build a successful business. I mean #letsgetreal … there’s a lot that goes on behind the scenes, and it’s time to start talking about it! So here it goes….
This time last year this business didn’t even exist, and it wouldn’t for another 2.5 months.
And now? I’m close to crossing the 100K mark in this business (a little past the 90K mark right now).
But before I go any further…. let’s get something out of the way… this isn’t one of those posts about how easy it is to make 100K in 10 minutes…it’s going to take me over 9 months (which by the way I still think is pretty good!). This is one of those posts about what did and didn’t go INTO making that money.

ContinueThis Time Last Year My Business Didn't Even Exist…

Are You Asking The Right Questions In Your Business?

This week I want to talk to you about focusing on how we can give value, and asking the right questions in your business!
We’re used to asking questions like:
– How can I add 1,000 people to my list?
– How can I make 10K per month?
– How can I sign 6 new clients?
However, a tip I learned from the amazing Margaret Lynch that has transformed my business, is that instead of asking those questions I ask how I can give value commiserate with that. In other words:
– How can I give value to 1,000 new people?
– How can I give 10k worth of value per month?
– How can I give 6 new people a life + business changing experience?

ContinueAre You Asking The Right Questions In Your Business?

The Hardest Email I've Ever Written

I recently sent an email to my list that was the hardest email I’ve ever written. Not because I had anything bad to say, but because I had something GREAT to say and I often fall short on tooting my own horn (I’m sure many of you can relate)!
I’ve been talking to my Facebook group this week about how if we don’t believe in our own value and regularly talk about it no one else will be able to see it (i.e. we won’t be able to grow our business, sign those clients, etc.), and while I’m sure this was helpful for the women in the group, it was also an AHA moment for me!
I realized that though I believe very much in my own value, I don’t spend a lot of time shouting it from the rooftops, and if I don’t, who else will? We have to be our own biggest cheerleader before others can be. So I’d love to share with you some things you might not know about me…

ContinueThe Hardest Email I've Ever Written

I'm Spilling My Secrets To Attracting Your Next Paying Client!

Hint: I’m all about giving value, not being salesy!

Today, I want to share with you an interview I recently did with the amazing Olivia Charlet when I was asked to participate in her “How To Attract Your Next Paying Client” Interview Series.
I was so excited to get to talk to her, and share with all of you exactly what I did to attract paying clients and what my take is on content, messaging, giving value, etc!

ContinueI'm Spilling My Secrets To Attracting Your Next Paying Client!

Let's Talk About Money, Honey!

I’ve had lots of questions recently about how I’ve been able to consistently bring in five-figure months since my second month in business, so I’m spilling one of my secrets, which is that a huge part of it (besides taking the right action of course!) has been setting intentions.
A wonderful mentor of mine told me quite some time ago that “money flows where it has a purpose”. That has always stuck with me, and has become a huge part of my practice in my business.
That is why I started creating intentions around the money I want to bring in. I decide how much I desire to make in the upcoming months, assign where every penny of it will go, and then I get really unattached to HOW it will happen.

ContinueLet's Talk About Money, Honey!

Is YOUR Waiting List Waiting?

You all know that I am obsessed with content and I think it’s the #1 way to grow your business.
However, I did a lot of reflecting as the year came to a close and really evaluated what worked and what didn’t for myself and my clients this year. What I ultimately discovered is that content is a great tool {ok, it’s seriously THE best}, but it’s nothing without mindset work, strategy, and execution behind it! 
You can’t create killer content unless your mindset is in the right place {i.e. you see yourself as an expert}. You can’t use that content to grow your business unless you have a strategy behind it {i.e. how you’re delivering it and to whom}. And finally, you can’t use that content to get clients + cash unless you’re willing to execute {i.e. your mindset is strong, your strategy is in place, and you use those to go out and make shit happen}.

ContinueIs YOUR Waiting List Waiting?

Do you know what you’re taking with you into 2016?

Last week we talked goal-setting, but this week was all about reflection. As the New Year starts it is so important to reflect on all that’s been gained, learned, and left behind in the previous year.
I made several lists this week to really evaluate all that happened in 2015. I’d love to encourage you to make these same lists to really reflect and gain valuable insight to take with you into the New Year. The lists were as follows:

  1. How my mindset has changed
  2. What’s transformed in my life + business
  3. What worked
  4. What didn’t
  5. What I accomplished + what I supported my clients to accomplish

I won’t share all of them with you, but I’d love to share just a few. Here are my lists of what worked and what didn’t work. What I took away most from these two lists is that the true road to success is a total COMBINATION of the inner work and the outer hustle. (more…)

ContinueDo you know what you’re taking with you into 2016?

Will Your Goals Become Your Reality In 2016?

That is totally up to you…

This past week I was laser-focused on mapping out my goals for the upcoming year. I know these are goals that I CAN and WILL meet because I consistently implement a combination of emotional support, mindset work, and serious strategy into my business.
Now I’m going to share with you exactly how I do my goal-setting, so that you can start to focus on your 2016 goals.
We’re going to talk:

  • Picking a word + getting your mindset right
  • Setting quarterly goals
  • Breaking your goals into small, actionable steps
  • My planner recommendations


ContinueWill Your Goals Become Your Reality In 2016?

Is Done Really Better Than Perfect?

Yes, Definitely!

This week I want to talk to you about a topic that has been coming up a ton lately with the women I coach. This is the idea that “done is better than perfect”. I want to talk about how to drop the need for perfection and just get moving anyway, which will make all the difference in your business, your content, and your success.
The ability to put content out and make decisions even when it doesn’t feel PERFECT also seems to be one of the things that really separates those that end up finding success + flow and those that end up just burning out. All too often we want to make sure EVERY move we make in our business is PERFECT, and it ends up causing us major stress, keeps us from moving forward, and keeps success + visibility just out of reach.
So let’s talk about how you can incorporate this into your business:

ContinueIs Done Really Better Than Perfect?

I want more women to have these goosebumps…

AND obviously more clients + cash!
I have been feeling extra high vibe and thankful this week, and have been spending a lot of time reflecting on how different my life looks now than it did just over 2 years ago.
The me of 2+ years ago was SUPER stressed and overwhelmed during the holidays and NEVER took time off because I wanted my employees to be able to take the time. I would run around like crazy, and always ended up buying Christmas presents on Christmas Eve (after I left work that is). I even forgot to get my husband a Christmas card 2 years in a row.

This year I have the extreme pleasure of making my own schedule, not living in burn out mode, and getting to truly ENJOY what the holidays are really about rather than just rushing through them. 

ContinueI want more women to have these goosebumps…

Transform Your Biz With Gratitude + Celebration

I’m sharing how it’s worked for me, and what actionable steps you can take right now!

Since it was Thanksgiving Week here in the U.S. I am going to be slightly cheesy and talk about the role of gratitude and celebrating in your business, which I am certain is one of the main components to consistent success in business.

Cultivating a mindset of gratitude is so crucial when you’re an entrepreneur. We get to choose how we see things in our business and we get to control what shows up in our business based on our level of gratitude for what we already have.
At the beginning of my business I offered an assessment and remember telling my husband how bummed I was that only 10 women signed up as I really thought more would be interested.
As soon as it came out of my mouth I realized how ridiculous it sounded, and how ungrateful I was being for the 10 women that WERE interested. As soon as I shifted my thinking to being grateful for the 10 women I GOT to talk to (instead of whining about the 15 that I wanted) I had a total transformation.

ContinueTransform Your Biz With Gratitude + Celebration

How are you showing up in your business? Plus My Personal Story

This week I want to talk to you about how you SHOW UP in your business, and what PARTS of you show up in your business. I am talking about this from a very personal perspective, as it is something I continue to learn, evolve into, and sometimes struggle with in my own business.
Showing up in your business, not just with consistency but on a personal level can feel scary, difficult to navigate and overwhelming. It can be so challenging to demonstrate all these parts of you through your business, but it is also essential to creating that know, like, and trust factor and really engaging your audience and transforming your business.

ContinueHow are you showing up in your business? Plus My Personal Story

I've never shared this before…

I’ve never shared this before…But it’s time!
Today I want to tell you a really personal story that I’ve been putting off sharing with you all for far too long. I love to connect, give great content, and enjoy working with all of you more than you know, but one of the things that I’ve been holding back on sharing is my own success. Why is that? Probably a few reasons, but the reasons aren’t important. What IS important is that I’m doing it anyway.

ContinueI've never shared this before…

Do You Really Know Your Niche?


This week I want to talk to you about how niching down and getting clear on your ideal client is a way to see serious results in your biz.

We’re going to talk:

  • Why it’s so important
  • How it trips a lot of people up at the beginning, and what to do instead
  • Doing ideal client interviews in your business
  • How to infuse YOU into your content + writing

Niching down and choosing an ideal client is so important because speaking to a specific client about how you help them deal with a specific problem is so crucial to creating a profitable business and building that know, like, and trust factor.


ContinueDo You Really Know Your Niche?

Ready To Cultivate Some Major Inspiration In Your Biz?

This week I want to talk to you about cultivating inspiration and using inspiration to drive your content creation and business plans.
We’re going to cover:

  • Why it’s so important
  • How to cultivate your inspiration
  • How to use your inspiration to drive your business planning
  • How to use inspiration as a motivator

Inspiration is crucial in your business. Inspiration is ultimately what drives us to get up in the morning and keep moving forward in our business, especially when we’re not seeing the results we want. For many entrepreneurs the reason they started their business is because they were inspired by something and felt a serious calling, so continuing to tap into that inspiration and that strong calling you feel is vital. Personally, I’m inspired by helping other women create a lit up life by building a business they love that shares their light and message – that inspires me and makes me want to get up every day.

ContinueReady To Cultivate Some Major Inspiration In Your Biz?

Are You Being Consistent In Your Biz?

This week I wanted to share with you the importance of being consistent in sharing your content and showing up in your business. We’re going to talk why it’s so important, how to create your own definition of consistency, how to create a plan around your desired level of consistency, and how to use consistency as a relationship builder.
Consistency is so important because it is what ultimately creates a business. Showing up every day and taking the next right action and the next step is the ultimate driving force behind success. However, for many entrepreneurs there’s too much stop and start and then they don’t see the results of the effort they’re putting in, and they find themselves frustrated. However, the results won’t come before consistency is in place.
That is why creating your own definition of consistency is crucial. Ideally you’re showing up and consistently putting out content and being visible every day. However, that doesn’t work for everyone and sometimes that causes new entrepreneurs to stop before they start. The solution? Create your own definition of consistency and stick to it. Also, be sure to make it realistic and ensure that it fits your life and business.

ContinueAre You Being Consistent In Your Biz?

Ready To Create + Plan Your Content In Advance?

I have been dying to share with you all how important it is to create and plan your content in advance! Planning your content accordingly and in advance removes the expectation that we so often put on ourselves to be creative and inspired on the spot. It also helps you be visible and drop the excuses for why you’re not putting yourself and your biz out there.
Here’s a fun affirmation to use for this:

I use a simple process for beginning to plan your content that involves creating categories and themes around your message. Categories are the top 5 areas surrounding your message. They have lots of different pieces to them and you could go on forever about these topics.

ContinueReady To Create + Plan Your Content In Advance?

How To Create Your Magnetic Message

Creating your magnetic message is the first step to creating amazing content because great content can only come from a great message. The first thing you need to do is…
Get clear on what you do really well and lead with it
Many coaches or other service-based professionals help their clients in a variety of ways so they often have a real hesitation to lead with only one piece of what they help with. However, if you want to create a magnetic message I totally recommend it. I’m a business coach and I help my clients with ALL areas of their business, but I always lead with content creation. Why? Because I really excel at it and I feel strongly that this is the single most important piece to building an online presence and attracting your ideal clients. I also know that it’s the piece that sets me apart from other coaches and I know it’s the thing that makes my clients go “I NEED THAT”. Figure out what you really excel at and feel most passionate about out of all the things you help your clients with and lead with it. This is your first step in creating a magnetic message and starting to seriously attract clients.

ContinueHow To Create Your Magnetic Message

How To Start Feeling Like You Have Worthwhile Content To Share

I want to talk about a mindset block that comes up a lot around content creation, and that is the feeling that you don’t have anything worthwhile to say. I often hear “I’d share and create content more, but I don’t have anything worthwhile to say”. Guess what? This is literally never true. We all have a unqiue story, outlook, knowledge, etc. We just have to get t past the mindset block and work on our worthiness! So what can you do? Here are my top five tips:

ContinueHow To Start Feeling Like You Have Worthwhile Content To Share

Want to know how I create content even when I’m feeling stuck?

My Top Three Tips For Creating Content When You’re Feeling Stuck
You guys know that I believe that content creation is a muscle that has to be flexed consistently and that planning your content months in advance is the best way to go. However, no matter how much you’re flexing and planning sometimes there are still days where you just feel stuck. It happens to everyone, myself included, and can be super frustrating if you don’t have tools to overcome it. The first thing I do when I’m feeling stuck is…

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Want To Know How Content Can Bring In $1,000 In One Day?

Sound amazing to make $1,000 in a day by creating content?
That is EXACTLY what my client, Molly Fedick did.
I’m so excited to share this story with you! Molly has grown her blog’s Instagram from 111 to 5,459 followers in THREE weeks, and got TWO paid sponsorships for her Instagram account (yes, you read that right)!!! It’s important to mention these are ENGAGED followers that are obsessed with her content and like, comment, and share her stuff regularly.

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Freedom Is The New Black

Freedom is a huge theme in my life. It’s why I started my business. It’s why I’ve dedicated my life to help other women. It’s why I’m happy 98% of the day every day. In fact, feeling free is probably my top core desired feeling (see: Desire Map by Danielle LaPorte), and I make it a complete non-negotiable in my life. Yet, for a long time I didn’t feel free at all, and it really took a toll on my overall happiness and well-being. I had what should have been my “dream job” managing a $45 million/year non-profit but I felt like I was drowning all the time. I felt guilty every time I took a vacation, and usually spent the better part of that vacation checking my phone and answering emails. I knew I was meant for something more, but I had no idea what that was or what that felt like. I just knew there had to be more than the crazy commute, soul-sucking work place politics, and the feeling of never getting it all done.

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The Weight of Perfection

A theme that has been coming up this week in several of my one-on-one client coaching sessions is the idea of perfection. As women entrepreneurs, or really just women in general, we often put these tremendous expectations on ourselves and no matter how much we accomplish we always feel like we fall short.
“I had a $10,000 week in my business, but I missed a date with a guy that had potential.”
“I spent time with my family and did some self-care, but I sent out my regular blog a day late.”
“I feel like I’m a good businesswoman but not always the best wife because I only make dinner for my husband every couple of weeks, and we don’t have sex all that often.”
“I have an amazing business idea and concept, but I know I’ll fail because I have no idea how to implement it.”

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Why "I'll be happy when…" Is The Most Dangerous Thing You Can Say

I used to be the queen of “I’ll be happy when…” I’ll be happy when I get a promotion. I’ll be happy when I finish this degree. I’ll be happy when I lose 5 lbs. The list could go on forever, but guess what? I did all of those things, and I still wasn’t happy. I was confused, upset, and frustrated. I had to do a ton of soul-searching and get happy FIRST before any of those things could truly add any level of joy or feelings of success into my life.
I did a tremendous amount of work on my mindset in order to find my happiness on the inside, rather than on the outside. One of my favorite quotes of all time comes from James Allen when he says, “Circumstances do not make the man. They merely reveal him to himself.” That was exactly what was taking place in my life. My circumstances weren’t causing me to be unhappy, but my mindset was. My circumstances and unhappiness were simply revealing to me a mindset that was no longer serving me.Quote10

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A Case For Entrepreneurship

When I first began designing my coaching business I had trouble defining who my ideal client was. I felt most called and qualified to work with women entrepreneurs after running my own successful businesses and completing my M.B.A. However, I also felt that there were already a tremendous amount of coaches focused on entrepreneurs and I wondered about the women in corporate America that needed assistance. I toyed with this idea for awhile, and spent time considering how I could help and support women that didn’t want to (or were unwilling to) leave their corporate careers. After much soul-searching I realized that I was meant to help women entrepreneurs because I really believe there is a tremendous case to be made for entrepreneurship.
Now I know this will ruffle some feathers, and that most would claim that certain people aren’t cut out to be entrepreneurs. They’d talk about scarcity and how everyone couldn’t possibly start (or run) their own business. However, I would disagree. I believe our corporate world no longer supports fulfillment, work-life balance, or freedom. It’s clear that the only way to guarantee these things is to create them for yourself by building your own business. If you truly consider it, I bet you would be very hard-pressed to think of anyone you know that totally loves, is fulfilled by, and has freedom in his or her job (unless they work for themselves).


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