Creating your magnetic message is the first step to creating amazing content because great content can only come from a great message. The first thing you need to do is…
Get clear on what you do really well and lead with it
Many coaches or other service-based professionals help their clients in a variety of ways so they often have a real hesitation to lead with only one piece of what they help with. However, if you want to create a magnetic message I totally recommend it. I’m a business coach and I help my clients with ALL areas of their business, but I always lead with content creation. Why? Because I really excel at it and I feel strongly that this is the single most important piece to building an online presence and attracting your ideal clients. I also know that it’s the piece that sets me apart from other coaches and I know it’s the thing that makes my clients go “I NEED THAT”. Figure out what you really excel at and feel most passionate about out of all the things you help your clients with and lead with it. This is your first step in creating a magnetic message and starting to seriously attract clients.