Lacey Sites Blog

Value-centered content around mindset, strategy, and execution to help you build a business that lights you up

3 Ways to Use Content to Get More Clients

Content has literally built my business.
It’s what took me from a brand new entrepreneur with no network to a multiple six-figure earner in under two years. It’s what allowed me to fill my coaching practice within 6 months, and keep it booked ever since.
Sharing valuable content has allowed me to create relationships, build an engaged tribe of over 7000 women entrepreneurs, and ultimately, convert them into paying clients.
Here are 3 ways to effectively use your content to grow an engaged community and book more clients so you can get the results you want in your business. (more…)

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The Real Cost of Decision Fatigue

Is it just me or does it seem like everything in our lives and businesses just gets more and more complicated?
Picking our Internet provider, figuring out the latest social media platform, navigating the endless opt-ins shoved in our faces, or understanding what’s healthy and what’s not in between a sea of different opinions.
We’re constantly bombarded with choices and decisions to make.
You might be falling into decision fatigue without even realizing it.
All of these things not only use up our time, but they also use up our mental energy. And when we use up too much mental energy, we deplete our mental resources. When we deplete our mental resources, we either make poor decisions or avoid making decisions all together. (And that’s not so good for our lives or our businesses!)
So, the question becomes how can we alleviate decisions in both our personal and biz lives, so that we protect our mental energy and avoid decision fatigue? (more…)

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Your ideal client is killing your results

Understanding your audience is important when it comes to marketing. But, a lot of the time, exercises like identifying your ideal client or creating an ideal client archetype, simply keep us stuck.
Because too many of us are living this story that if we don’t have things perfectly aligned, if we don’t understand every nook and cranny of our ideal clients, then we can’t take action. We can’t get visible, create content, share that content, and sell our programs and services. We wait and wait for clarity, and won’t move forward until we have it 100% (which is super hard to do without any action).  
Here’s how to ditch the idea of the “ideal client” – and what you should do instead. (more…)

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7 Ways to Break Through Your Visibility Roadblocks

When we talk about getting visible, we have to talk about getting uncomfortable. Because the truth of the matter is that for many of us, especially at the beginning, being visible IS uncomfortable.
We don’t love posting on Facebook.
We don’t want our family and friends seeing us when we’re not yet “successful”.
We’re nervous to get on Facebook live – or submit a guest post.
We overthink what we say, how we look, or how others might react.
We wonder whether or not people will like what we have to say or if they might have something negative to say back.
At the heart of the matter, we’re asking ourselves…What if I get rejected? Or criticized? Or humiliated?
And, I get it. These fears are common for so many of us. But the things is that, for the most part, these fears are imagined danger – and they’re definitely not a reason to stay quiet or hidden. We’ve got to get comfortable with being uncomfortable.
Here are 7 ways to help you work through those roadblocks: 
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4 Ways You Might Be Sabotaging Your Sales

So many entrepreneurs say that sales are their #1 struggle in business…. But 99.9% of the time it’s because they haven’t found a way to do it that feels good and fits them and their unique business.
I’m here to tell you that sales doesn’t have to be icky, sleazy, or disempowering.
Closing sales is not about being a “dancing monkey” trying to prove your worth, and it’s not about being a robot reading from a sales script. It’s about engaging in a conversation with real, empowered people who can make real, empowered decisions and showing them the value of the services that you provide.
Throughout my career as a coach, here are the most common ways that I see where people are missing the mark when trying to create sales in their business: (more…)

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How to Effectively Assess Your Business for Growth

If you’re honest with yourself, when was the last time you took a good, hard look at your business to evaluate what you’re doing really well and where you could make improvements?
The truth is that if you don’t take the time to assess what’s working and what’s not, it can feel like an uphill battle to try to actually GROW and get to that next level in your business.
And if we don’t do regular reviews in our business, it can also be super hard to see how far we’ve come and the progress we’ve made!
Here are some action steps you can take to help you to better assess your biz so that it can grow more effectively. (more…)

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4 Questions to Answer Before Making ANY Investment in Your Biz

Knowing when to invest and where to invest as a business owner can feel really overwhelming. There are so many people and things that can seriously help you uplevel!
Here’s where we need to be strategic:
What will get you where you want to go?
Throwing down some cash money to invest in support, tools, and resources that will help you grow can feel both amazing and terrifying, but when done wisely can yield real results.
There’s no right or wrong way to invest, but here are 4 questions to ask yourself before making ANY investment in your biz to make sure it’s worthwhile and that it yields you good results!
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One Sales Strategy You Should Be Implementing To Create A Successful Business

So many times we hear that sales are the lifeline of our business. We have put so much focus on “making the sale” and pitching to our potential clients, that many times we’ve forgotten why we created our business in the first place. Yes, sales are so important to the survival of our business, but have we been looking at this all wrong?
I’ve realized that business owners are approaching the growth of their biz all backwards. We’ve been trained when creating goals to ask questions like:

  • How can I add 1,000 people to my list?
  • How can I make 10K per month?
  • How can I sign 6 new clients?

But, what if, we instead asked questions that are based on GIVING value. This is something I learned from the incredible Margaret Lynch and it works!
Instead we can ask:

  • How can I give value to 1,000 new people?
  • How can I give 10k worth of value per month?
  • How can I give 6 new people a life + business changing experience?

It’s about how I can GIVE more value, not how can I GET XYZ! (more…)

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How to focus on what you actually have control over in your business

Have you ever asked yourself what you can REALLY control in your business?
As entrepreneurs, so much can feel out of our control, and frankly it can make us CRAZY. In fact, I would say it’s one of the most pervasive mindset challenges entrepreneurs face!
I see a lot of entrepreneurs (including many of my clients when they first come to me) trying to control ALLLLL the things they can’t control, and finding themselves running REAL fast on a hamster wheel.
When we focus on all the things we can’t actually control, it’s easy to get caught up in shiny object syndrome and doing WAY too many things.
Here are 3 tips on focusing on what you can actually control in your business (so that you can get the results you really want).
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Two Myths That Stop Entrepreneurs From Repurposing Content + How to Change It!

Sharing content consistently is something that most, if not all, online entrepreneurs place a lot of value on. We hear how important it is to connect with our audience every day but nobody ever tells us how to do it without being online 24/7!
My secret?
Planning AND repurposing my content!
I talk to so many amazing women that put a TON of pressure on themselves to create new, exciting content for every platform they’re on multiple times per day. This can be SO draining and unproductive.
The pressure we put on ourselves to constantly create NEW content usually leads to one of two things….. (more…)

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The One Comparison That Can Break Your Business

A big block for many of us is that we compare our current business to our future business, and getting stuck/frustrated/overwhelmed that we aren’t there yet.
I feel really passionate about this topic because it keeps too many amazing entrepreneurs from moving forward and taking the consistent right actions that will lead them to the success they desire!
Despite all of the noise we’re bombarded with each day, building a business really is a PROCESS that takes a ton of time, energy, and patience. We’re never “DONE”, which can be very challenging to realize (especially for high-performers).
The question then becomes: “How can we work toward our goals and enjoy the process rather than always being focused on the end result?”
Here are some key steps to working through this issue.
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How to Overcome Your Sales Obstacles and Feel Good About It

Many service providers see sales as their biggest issue in business, because they haven’t yet cracked the code to finding a way that makes the sales process feel good. They aren’t yet sure how to step back from the “ick” factor – from the “I didn’t get into business to sell” story – and truly step into their power.
A lot of us need – and really want – a way to do sales that is actually about the service.
Here are 5 ways to overcome your sales obstacles and feel good about your sales process.
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Why Personal Growth Is The Key That Many Entrepreneurs Are Missing

As a coach, I’ve seen how business owners can neglect their personal needs and personal growth in the early stages of entrepreneurship. You’re so busy trying to hustle and bustle and build your business that doing something for yourself just isn’t on your radar.
Here’s the deal: when you grow, your business grows.
You don’t need to feel guilty or any less of a badass for needing some self care, pleasure reading, or time with family and friends. It’s through those experiences that you’ll grow and develop which can only mean good things for your business!
Business demands creativity, passion, innovation, and aligned action. When we stop investing in ourselves that spark that lights us up and moves us forward dims, and so does our business.
If this rings true for you, it’s time to snap out of the coffee haze and invest in yourself! Here are some tips on how to achieve this in your own business.
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Things NOT To Do To Be Effective With Your Time

What’s your relationship with time? Do you see it as your friend or your enemy?
Most of us feel like time is something we’re working AGAINST, not with.
But guess what? Time isn’t our enemy. It’s neutral (much like money). We just have to choose what to do with it.
At one point or another we’ve all feel like we need more money, more knowledge, more connections, more resources to grow and scale our businesses. But remember that there is one thing that we have complete and total control over: how each of us spends the 24 hours in our day.
Here are 4 things NOT to do when trying to be most effective with your time: (more…)

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3 Steps to Create a Thriving Relationship with Money

I think sometimes people feel guilty for caring about money (which is super important as a biz owner!) because they think it makes them greedy. The truth is, caring about money won’t make you greedy, destroy your priorities, or turn you into a money monster.
But money can help you go on more vacations, send your kids to better schools, invest back into your business, take care of your health, and so much more.
 

Money is a tool that YOU use, not a vice that uses you.

The thoughts we consistently think are just as impactful as the actions we consistently take, because what we believe shows up in our lives!
Let’s correct this bullshit once and for all: being a business owner who cares about income doesn’t make you a bad person. You will never be less of a thoughtful, giving, kind-hearted person because you make money. Your income doesn’t define your worth, but it does give you a level of security, freedom, and comfort.
We need to get comfortable with money, work on our relationship with money, and set money goals that drive our business forward.
Here are the 3 steps to implement to begin a thriving relationship with money. (more…)

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4 Things You’re Not Doing in Your Biz That Are Holding You Back

When we first begin our businesses, it can feel hard to create consistency and show up daily. This is especially true if we have another job or commitment that is still part of our lives. Being willing to do the uncomfortable work of showing up daily (even when we don’t want to) is what sets us apart from the other business owners.
If you show up daily, your business will grow daily. It’s as simple as that.

I am coming up on three years in business, multi-six figures, staying on track for my 2019 income goals, just closed out the FOURTH round of A Lit Up Partnership, and have clients that are killing it (we’re talking two that just closed out May with their first $10k months!).

And do you know what one of the things that I attribute that success to? No, it wasn’t learning a sales script or finding a 5-step blueprint to 25k months.

It was getting comfortable being uncomfortable. It was being comfortable enough to take BOLD action that created my BIG results.

I see too many entrepreneurs staying stuck because they’re not willing to consistently go outside of their comfort zone. Here are 4 things you may not be doing in your biz that are holding you back. (more…)

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Business has always been about THIS – and it always will be

Connection can REALLY grow a business. It makes the way for support, referrals, opportunities, and resources to flow our way.
But, when it comes to the kind of connection that pays off for the long haul, posting content online isn’t enough. Starting a Facebook group by itself doesn’t cut it. Booking loads of sales call is just step one.
Because GENUINE connection is the only type of connection that lasts and builds your business long-term. Being yourself, getting real, and staying vulnerable with your tribe – THAT’S the long-term strategy that will pay off more than you can even imagine. (more…)

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The Two Problems with “Getting Visible”

Visibility is one of the biggest challenges for new entrepreneurs.
I hear from so many people that they really WANT a certain result, but they aren’t willing to do the VISIBLE work to get that result. (The behind the scenes stuff? Don’t get me wrong – they’re all about hustling in that aspect, but getting it out there? So much more challenging!)
When it comes to Facebook posts, livestreams, Youtube videos, consistent Instagram content, asking for the sale….getting visible is a HUGE challenge for so many new entrepreneurs.
After creating six figures in my first year of business and growing from there, I’ve learned first hand that getting visible IS the key to growing your business. It’s not just smoke and mirrors. HOWEVER, I’ve also learned that it’s not enough to just talk about getting visible and what that visibility can do for your bank account.
We’ve got to talk about getting visible and putting yourself out there consistently…and in a way that feels GOOD.
It sounds simple enough, but there’s a problem with this — with visibility feeling good. In fact, there’s two problems with “getting visible”. Here’s what I mean: (more…)

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How to Create More Collaboration Opportunities in Your Business

Are you looking for collaboration? Do you want to work with someone else, fighting for the same mission?
Do you have an idea that’d be perfect for a group of business owners to execute upon together?
Are you craving genuine connection and the feeling of excitement that comes from working with a team?
I bring this up, because SO MANY business owners are looking for connection and collaboration… but aren’t reaching out to start a conversation.  (more…)

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How to Solve the Biggest Issue in Your Biz and ACTUALLY Get Results NOW

Can we talk about the biggest unaddressed issue in our industry?
OK, good.
It’s solving the WRONG problems in your business.
I see this often with clients that come to me trying to solve a problem with “starting the sale” (i.e. getting more warm leads) by learning how to do discovery calls better… but it’s not the right solution to that problem.  Or they come to 1:1 coaching trying to solve a mindset/belief problem by getting even MORE strategy planned out. Again, not the right solution. (more…)

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5 Keys to Getting Big Results in Your Business

Over three rounds of A Lit Up Partnership, my past partnership clients created the following results:

  • 5x an income
  • A Forbes feature
  • Filled a practice with ideal clients  
  • Made $1500 in one week on a passive income product
  • Created six figures of income within 6 months
  • Hit five figure months consistently

(Just to name a few!!)
These are pretty awesome results, right? After three rounds of the partnership, I am convinced that this isn’t an accident. This process works. This crazy, innovative idea isn’t actually so crazy. 
So why has the Partnership helped these women create such incredible results?
Here are 5 key takeaways from the Partnership clients + how you can apply these strategies to YOUR business for big results! (more…)

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Behind-the-Scenes Peek at A Lit Up Partnership

A Lit Up Partnership is an innovative coaching model where I work with clients for 20% of the revenue they generate in our work together… RATHER than for a set payment upfront.
I’ve run the partnership three times – and in celebration of round FOUR of this amazing process (going on now – learn more here!), I’m sharing a peek behind-the-scenes at this process AND the results from each round! (more…)

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5 Steps to Cultivating Inspiration Anywhere Anytime

Content creation is a muscle we’ve got to work regularly. However, even if we’re used to writing and sharing regular content, sometimes we just feel stuck. It happens to everyone (myself included!) and can be super frustrating if we don’t have the tools to move through it.
Which begs the question: Do you have tools to cultivate inspiration – or are you a slave to inspiration in your business?
If you fall into the latter category, you’re not alone. This is a problem for so many entrepreneurs! We feel like we can only create, make things happen, etc. WHEN we’re feeling inspired and we feel like that inspiration is completely out of our hands.
But, what if we flipped the script and took responsibility for our inspiration? What if we made it our friend? What if we cultivated and nurtured it like an important team member in our business?
Here’s how I do this in my business (and how I help my clients do the same)! (more…)

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3 Steps to Align Your Vision + Your Values for Long-Term Success

Values and vision…these things ultimately make or break your business.
Whether or not your values and vision (or goals) work together or separately will determine whether you feel clear, inspired, and lit up about your work….or you feel overwhelmed, exhausted, and frustrated.
For long-term success, it’s crucial that your vision and goals are in alignment with your values.
This sounds easy enough, but the problem I see with so many businesses is that they don’t know their values or they aren’t letting their values inform their vision and goals. You see, these aren’t housed in separate silos. We need to bring them together. (more…)

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Want to change your reality? Change your environment.

Who we surround ourselves with matters.
What I mean by this is that we’re influenced – for better or worse! – by the relationships we keep in both business and life. You’ve probably heard of the quote from Jim Rohn that says we’re the average of the 5 people we spend the most time with. With this, he’s really just saying that we start to think and act like the people around us are thinking and acting.
This can be incredibly detrimental OR incredibly helpful.
Here’s what I mean! (more…)

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