3 Ways to Use Content to Get More Clients

3 Ways to Use Content to Get More Clients

Content has literally built my business.

It’s what took me from a brand new entrepreneur with no network to a multiple six-figure earner in under two years. It’s what allowed me to fill my coaching practice within 6 months, and keep it booked ever since.

Sharing valuable content has allowed me to create relationships, build an engaged tribe of over 7000 women entrepreneurs, and ultimately, convert them into paying clients.

Here are 3 ways to effectively use your content to grow an engaged community and book more clients so you can get the results you want in your business.

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The Real Cost of Decision Fatigue

The Real Cost of Decision Fatigue

Is it just me or does it seem like everything in our lives and businesses just gets more and more complicated?

Picking our Internet provider, figuring out the latest social media platform, navigating the endless opt-ins shoved in our faces, or understanding what’s healthy and what’s not in between a sea of different opinions.

We’re constantly bombarded with choices and decisions to make.

You might be falling into decision fatigue without even realizing it.

All of these things not only use up our time, but they also use up our mental energy. And when we use up too much mental energy, we deplete our mental resources. When we deplete our mental resources, we either make poor decisions or avoid making decisions all together. (And that’s not so good for our lives or our businesses!)

So, the question becomes how can we alleviate decisions in both our personal and biz lives, so that we protect our mental energy and avoid decision fatigue?

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Your ideal client is killing your results

Your ideal client is killing your results

Understanding your audience is important when it comes to marketing. But, a lot of the time, exercises like identifying your ideal client or creating an ideal client archetype, simply keep us stuck.

Because too many of us are living this story that if we don’t have things perfectly aligned, if we don’t understand every nook and cranny of our ideal clients, then we can’t take action. We can’t get visible, create content, share that content, and sell our programs and services. We wait and wait for clarity, and won’t move forward until we have it 100% (which is super hard to do without any action).  

Here’s how to ditch the idea of the “ideal client” – and what you should do instead.

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